SiGMA Central Europe was held for the first time in Rome, Italy, between November 4th and 6th. In an exclusive interview, Adam Calleja Urry spoke to SoftConstruct about the event’s progress and shared plans for next year.
“It was three great days. We are big supporters of SiGMA. There’s a bit of history behind this feat, because this is actually a temple in Armenia. It was a gift from the Romans to Armenia, a long time ago. This is the Temple of Garni. We thought about bringing part of the Colosseum and part of the Armenian temple back to Rome,” he explained about the company’s grand booth at the event.
Furthermore, he mentioned that many of the brand’s partners participated in the conference, which was quite productive.
What to expect from SoftConstruct next year
When asked about the planned actions for 2026, Urry stated that SoftConstruct’s plans are interesting and ambitious. “We will continue to make some of our AI (artificial intelligence) products available to our partners on our platform. We are also increasing the capacity of our studios for our brands. Therefore, 2026 will be a very busy year,” he added.
