Pay4Fun CEO Leonardo Baptista shared the company’s plans for this first year of the regulated online betting market. He gave an exclusive interview during the SBC Summit Rio 2025, held in the last week of February.
“We fought hard for regulation, so this first event in Rio de Janeiro is fantastic. We are excited about the regulated market, seeing the sector recover after a decline at the beginning of the year, caused by the KYC process and player registrations. Now, we just have to wait for the market to grow,” he said.
Pay4Fun’s Plans for 2025
Baptista said that the e-commerce project is in the development phase and will be launched in the second half of the year. “We want to think outside the box, do something e-commerce linked to AI, something disruptive,” he said.
Furthermore, he revealed that Pay4Fun is already running on ‘Video Lottery Terminals’ (VLTs) in the states of Tocantins and Paraíba.
“We already have our solution in the physical market. We designed it in a way that we don’t need to ask for any player data at the terminal; we already get the data from the Pix QR Code. When it’s time to return the prize, it’s returned to the same account it was used to make the deposit. There’s no way to launder money and it guarantees legal security,” he explained.
Pay4Fun’s CEO highlighted that this operation is already working as a test for when land-based casinos are legalized in Brazil. Currently, the bill that deals with the legalization of casinos, bingo halls and other land-based games is being processed in the Federal Senate.
“We already have a solution ready to serve land-based casinos. I personally believe that by the end of this year or the beginning of next year, the regulations will be approved,” he concluded.
