ICE Barcelona had a strong Brazilian presence. This was the observation of Eliane Nunes, from Salsa Technology, who participated in a panel made up exclusively of Brazilians and entirely in Portuguese. This demonstrates the growing global interest in the national gaming and betting market.
In an exclusive interview, the executive approved the new venue for the event. “It’s one of the places in Europe where we feel at home because of this Latinity. The event was very good. Our objective, in addition to finding new customers and game providers, was to think of new solutions that could add to our new concept that we launched”.
“Formula-Bet, which was the name given to the Salsa ecosystem, made up of the platform – with all certifications for the Brazilian market -, the aggregator and partners of both sports betting and payment methods”, he explained.
The challenges of the regulated Brazilian market
Furthermore, Eliane spoke about the challenges to be overcome in the new regulated market. “Wherever we go, we meet Brazilians. Salsa couldn’t help but be part of this. And the panel addressed the challenges we are having. The big lesson was that tropicalization goes beyond games, including the tax burden and the challenges of remaining in Brazil”, he commented.
According to her, the “game certification process, integration, price study, all of this is a challenge that has not yet ended. We have a lot to do to get our house in order, so that everyone has live operations and certified live games.”
