ICE and iGB Affiliate are officially sold out. The organizer, Clarion Gaming, announced that the first edition to be held at Fira Gran Via Barcelona, from January 20th to 22nd, will feature 1,000 exhibiting brands from 118 countries.
Furthermore, it will occupy a total of 120,000 m² of space. This means that visitors will participate in the largest event in the history of the gambling industry, exceeding 100,000 m² presented by ICE/iGB Affiliate in February 2024.
Stuart Hunter, managing director at Clarion Gaming, confirmed: “ICE and iGB Affiliate are officially sold out, and we are operating a waiting list for 2026.”
“The fact is we could have sold a lot more space, but we are committed to a sustainable growth strategy, which means aligning the physical size of the exhibition hall with the continued upward trajectory in visitor numbers that has sustained and driven ICE’s development for more than a decade.”
New space for ICE and iGB Affiliate
In addition to providing additional space for exhibitors, the move to Fira Gran Via Barcelona provided opportunities to add new features and enhance existing ones. ICE’s first ‘Association Assembly’ enables trade bodies to promote their values and create new opportunities for the gaming community across sectors and geographies.
The enhanced ICE World Gaming Forum (formerly ICE VOX) will include the World Regulatory Briefing, the new Casino & Leaders Conference (formerly ICC) and the new Esports & Games Conference – formerly the Esports Betting Conference.
The World Gaming Forum will offer exclusive connections and content, in-depth workshops, high-level roundtable discussions and personalized networking events.
Therefore, it will be at the heart of Fira Gran Via Barcelona and will feature an exclusive club-style VIP lounge for delegates and speakers, a dedicated networking space and access to a range of concierge services, including early access to the show.
Enthusiasm for Barcelona
Barcelona will see ICE reinforce its commitment to safer gambling with the new Sustainable Gambling Zone (SGZ), located in Fast Forward (Halls 4 and 5).
Building on the groundbreaking introduction of the Consumer Protection Zone in 2018, the SGZ represents the next evolution in promoting responsible gaming practices and reflects the latest industry innovations and insights, featuring organizations dedicated to player protection.
Stuart Hunter stated: “Excitement for Barcelona is palpable, with over 70% of the top 25 exhibitors deciding to extend their space. Fira Gran Via Barcelona will host a record-breaking event, packed with global firsts and brought to life by the smartest minds in gaming and technology-enabled entertainment.”
Finally, once again, ICE and iGB Affiliate will host the industry’s leading trade associations, strategic bodies, regulators, CEOs of top-tier operators and game creators. Thus, highlighting his reputation for being the ‘Davos of the Game’.
