We know that the small betting site market is a dynamic and highly competitive industry.
And, similarly to what happens in other segments, it is dominated by established giants. However, this does not mean that operators of small betting sites are doomed to have a less profitable position in the market.
Using the right web page strategies and a smart approach, it is possible to not only survive but also thrive in our environment.
So today we’re going to talk about essential strategies to help you, a small betting operator, really stand out from the crowd.
You need to identify a profitable niche for the betting site
Instead of trying to compete directly with the big guys, map out a specific niche. Search for less explored segments that meet a special demand from players. For example, you can offer the best odds on less popular sports, unique bet types, or a personalized and engaging user experience.
Configure and build your betting site with your audience in mind
We know that customer experience is a fundamental pillar for the success of any betting site. Therefore, details matter. Invest in creating an easy-to-navigate, mobile-optimized and fast-loading platform.
It is always an excellent idea to enlist the help of professionals who carry out UX (User Experience) tests and can point out the positive and negative points of your platform.
It is also very important to simplify the registration and deposit processes, making them as intuitive as possible.
Serve your betting site customer better than anyone else
You still don’t have as many customers as the big sites, do you? That’s why your investment should be in bringing exceptional customer support, with live chat, email and phone options, to quickly resolve any issues.
Put yourself in your customer’s shoes: what do you prefer? Bet on a huge website that provides slow and unsatisfactory service, or deposit on that small website, which always helps you with robot-free service, that really resolves the issue?
Another very important point is to be transparent about your policies, terms and conditions, especially in relation to payments, bonuses and promotions. This all helps build your website’s credibility.
Develop creative marketing strategies that work
Digital marketing and its various strategies are fundamental for small betting sites. There are countless ways to stand out using tools such as SEO, content marketing, social media, individualized communication platforms, etc.
Some new features such as personalized apps and others have also made a difference for several small and medium-sized operators. If you want to know more about it, just call me!
Offer innovative and interesting promotions
We all know that promotions and bonuses are customers’ favorites. If you are small, you must be creative in your offerings. Welcome bonuses, free bets and different loyalty programs can greatly encourage the retention process. Therefore, it is essential to invest in this type of initiative.
For operators of small betting sites, standing out in the market requires strategy, innovation and dedication. With perseverance, creativity, mistakes and successes, your betting site can be very profitable and loved by players.
However, doing all this alone is quite complicated. Counting on the help of a consultancy specialized in the most diverse services can make all the difference in the expansion of your small business here in Brazil. If you liked the subject, contact me!