Betsul has officially partnered with singer and fighter Nego do Borel, who will now represent the brand as an ambassador. In addition to him, influencer Fernanda Lacerda, known as “Mendigata,” is also part of the company’s roster of representatives.
The partnership was solidified after both participated in Fight Music Show 7 (FMS 7), an event held at the Ibirapuera Gymnasium in São Paulo, which was sponsored by the platform.
In this way, the new ambassadors will participate in advertising campaigns, promotional activities, digital content production, and events that connect the brand to the world of responsible entertainment.
Cultural and sporting expansion strategy
The inclusion of the two influencers represents a strategic move by the company to expand its presence on the national stage.
Mateus Rosa, the company’s marketing manager, stated: “The arrival of Nego do Borel to the team reinforces our mission to engage with the entire country. He is a nationally recognized talent, especially in Rio de Janeiro, and represents the connection we seek to strengthen.”
And, together with Fernanda [Mendigata], we further expanded our presence in the cultural scene, expressing Betsul’s purpose of uniting entertainment, responsibility, and passion for sport in every project we undertake.”
Nego do Borel’s career and victory in the ring.
Born in Morro do Borel, Rio de Janeiro, Leno Maycon Viana Gomes built a solid musical career under the stage name Nego do Borel. The artist achieved national recognition with hits that combine funk and pop, including “Você Partiu Meu Coração”, “Me Solta” and “Não Me Deixe Sozinho”.
His performances reached all regions of Brazil, accumulating millions of followers. In recent years, the singer decided to invest in boxing, finding in the sport a new personal and professional motivation.
This change of trajectory led him to FMS 7, where he defeated the visual artist “Rômulo Deu Cria” in a fight closely followed by the betting platform.
Nego do Borel commented: “It was an unforgettable experience. The energy of the crowd made all the difference in this achievement. Being part of the Betsul ambassador team is a special opportunity to show that sport can also inspire stories of overcoming challenges and having fun.”
Fernanda Lacerda faced fitness content creator Inês Barros in one of the most anticipated fights of the night. Despite the unfavorable result, her performance won over the audience and marked a new moment in her career, now linked to the brand.
The influencer celebrated: “I’m so happy and excited about this partnership! May this be just the beginning of a journey full of achievements.”
To see the official announcement, click here.
About Betsul
Founded in 2019, Betsul operates in the officially regulated betting market and was the first betting site in the country to receive the RA1000 seal from Reclame Aqui (a Brazilian consumer review website). The platform offers 24-hour customer service and maintains initiatives focused on responsible gambling.
Users aged 18 and over have access, after registering on the site, to a variety of sports and national and international competitions, casinos, live casinos, eSports and instant games. Authorization Ordinance SPA/MF No. 255/2025.
