Betting operator 1xBet announces it will be the official betting partner of the ATP Challenger Tour. This is one of the most famous and important tennis tournament series in the world, and serves as a showcase for the ATP Tour.
According to the announcement, 1xBet will sponsor 36 Challenger events across Europe, Asia, North America, and South America. This not only expands its presence in professional tennis but also strengthens its position as one of the sport’s leading supporters worldwide.
The partnership goes beyond traditional brand exposure. Reflecting the company’s long-term strategy, the goal is to strengthen ties with the sport and contribute to the development of tennis internationally.
The 1xBet brand will be present in tournament broadcasts, digital platforms, and social media, reaching millions of tennis fans around the world.
According to a 1xBet representative, this is another milestone in the brand’s history. “Becoming an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet’s history. This agreement is an important strategic step that opens up new opportunities to promote our brand on a global stage,” he said.
“We are proud to partner with 1xBet, whose reputation and contribution to the sport align perfectly with our mission of organizing tennis tournaments of the highest level,” added an ATP Challenger Tour representative.
About the betting company
1xBet is an international gaming and technology company with over 14 years of experience in the field.
Therefore, one of the most reputable development companies in the betting industry, with offices in Europe, Asia and Latin America, employing more than 5,000 professionals.
The sportsbook boasts a large number of pre-match markets and live odds, as well as offering a vibrant portfolio of online slots, live casino and table games, offering players the widest choice of entertainment.
