Betano has partnered with the Portuguese Football Federation (FPF) to become the new title sponsor of the Cândido de Oliveira Super Cup. The sports betting brand has been operating in the Portuguese market for six years and is a leading player in the industry, with a strong presence in football sponsorship worldwide.
Now, the brand is strengthening one of Portugal’s main competitions, with the naming rights to the championship.
The game between Sporting CP and SL Benfica marks the beginning of the partnership, on July 31st, at the Algarve Stadium, as the Cândido de Oliveira Betano Super Cup.
For this game, the FPF and Betano are preparing a series of initiatives and activations. The goal is to offer fans a unique experience, with a special party on the day.
Betano’s partnership with the FPF promotes Portuguese football
João Medeiros Cardoso, Director of Marketing and New Business at the Portuguese Football Federation, commented on the partnership.
“It is with great anticipation that we embrace this partnership with a brand that is guaranteed to enhance the Super Cup. This represents a new impetus for the competition’s growth, undertaken by this new Board of Directors, whose goal is to reposition Portuguese football as one of the world’s leading brands.”
“The Super Cup is a moment that has stood out for its entertainment and Betano is on this path of bringing fans impactful and unique experiences and moments,” he highlighted.
According to Ricardo Branquinho, Country Manager of Betano Portugal, the partnership enhances the FPF’s value. “Betano is extremely proud to partner with the Cândido de Oliveira Super Cup as the Main Sponsor. This strengthens our connection with the Portuguese Football Federation, a leading institution in the development and promotion of football in Portugal.”
“This partnership symbolizes not only the start of the football season in Portugal, but also our commitment to providing a premium experience for fans, allowing them to experience this competition in an even more exciting and engaging way. We want to continue to elevate sports sponsorship in Portugal, bringing fans closer to the football they love most,” he concluded.
