BETesporte announced a sponsorship agreement with CazéTV. The partnership includes broadcasts of Europe’s most prestigious football competitions, such as the Europa League, Conference League, Bundesliga, Serie A, and Ligue 1 in France.
In addition to European football, the sponsorship also includes the Kings League, a new sport that has been winning over the public with its dynamic and innovative format.
The investment is part of the brand’s strategic plan for the second half of 2025. It also reinforces BETesporte’s commitment to participating in initiatives that offer increasingly engaging and accessible experiences for those who live a passion for football.
Partnership between BETesporte and CazéTV goes beyond brand exposure
According to Vinicius Nogueira, CEO of BETesporte, the partnership with CazéTV goes beyond brand exposure. “This partnership with CazéTV represents much more than brand exposure. We are joining forces with a channel that has revolutionized the way football is broadcast in Brazil.”
“CazéTV democratized access, bringing lightness, humor, and a language that speaks to true fans. It’s a direct connection with our audience,” he said..
This move comes at a time of consolidating BETesporte’s position on the national sports scene. In the first half of the year, the company sponsored 11 state championships.
Currently, it is also present in major tournaments such as the Copa do Nordeste, the Brazilian Championship Series A and Series B. In addition, it is present in the Brazilian National Team‘s games in the World Cup qualifiers.
In addition to its strong presence in competitions and broadcasts, BETesporte also connects with its audience through high-profile ambassadors. Names like Zico, Vampeta, and other influencers are on the brand’s team and represent the passion, irreverence, and tradition of Brazilian football.
This new phase reinforces BETesporte’s positioning as a brand that lives sport in all its dimensions, on the field, on the screen and in the hearts of fans.
