Zico, idol of Flamengo and the Brazilian National team, was appointed BETesporte ambassador. The company, in the sports betting and online gaming sector, launched the campaign “Real Star Plays Responsibly!”. Zico, who now supports this initiative, has always been an example of responsibility, both on and off the field.
Zico declared: “I’ve always had to take on great responsibilities on the field and in life it’s no different.
We know that there is a lot of distrust in the betting world, so that’s why I decided to work with a company that I really trust. A reference when it comes to having fun wisely, BETesporte is now also Zico’s bet.”
During his career, Zico scored more than 500 goals for Flamengo, winning the affection of the red and black fans to this day.
Details of the agreement between BETesporte and Zico
The agreement with BETesporte includes digital and physical advertising, content production for social media and participation in special events. For the company’s management, the partnership with Zico strengthens the brand and promotes awareness about responsible gaming.
Marcos Vinicius, CEO of BETesporte, commented: “In addition to all the talent he demonstrated on the field, the confidence that Zico gave to the fans was fundamental in building a successful career. And the same applies to BETesporte.”
“We have been in this segment for years, always valuing safety and building a positive reputation through reliable and qualified service. Having Zico as ambassador is also an extraordinary opportunity to consolidate and expand our presence in Rio de Janeiro.”
Vinicius added: “We have already demonstrated our commitment to sport in the region by sponsoring the Campeonato Carioca and Volta Redonda, and now, with Zico at our side, we further reinforce our affection for football and the Rio fans.”
Other partnerships
Recently, BETesporte announced master sponsorships for clubs such as CRB, CSA and Volta Redonda, expanding its influence on the Brazilian sports scene.
