A new survey released by Blask shows that Pragmatic Play remains the main force in much of Europe.
However, data reveals that market shares are increasingly divided between different game providers.
Renowned companies in the sector, such as Playtech, Evolution, Hacksaw Gaming, RTG and 3 Oaks Gaming, are advancing quickly and gaining valuable space in online casinos around the world.
According to the analysis focused on first-tier operators in Europe, North America and Australia, no company anymore has an absolute monopoly in mature jurisdictions, highlighting strong competition in the iGaming industry.
What is the current division between game providers in the European market?
In the United Kingdom, Pragmatic Play maintained its top spot, despite suffering an annual drop in its share, which decreased from 15.53% to 13.99%.
At the same time, Reel Kingdom almost doubled its reach and Playtech also grew, putting pressure on the current leader in the region.
Spain is already consolidating itself as one of the most competitive jurisdictions.
While Pragmatic Play and Playtech expanded their presence, Evolution surprised by jumping from 0.33% to 5.58% in just twelve months, driven by increased demand for live casinos.
Italy presented a scenario of great parity, with significant losses of the great leaders and a notable advance by Evolution, leaving the country without clear dominance.
In Germany, Pragmatic Play remained very strong, but Hacksaw Gaming doubled its share and entered the fight for the top positions.
France exhibited a fairly balanced scenario, where public demand is spread across several smaller studios.
The Nordic countries also signaled changing preferences, with smaller brands gaining ground in Sweden and Evolution growing strongly in the Danish market.
RTG and 3 Oaks Gaming dominate preference shares in other regions
Outside the European continent, commercial structures change drastically.
In the United States, RTG reigns as the dominant supplier with an 18.05% share, far ahead of other brands struggling to break the 6% barrier.
In Australia, 3 Oaks Gaming emerged as the leader, fighting a fierce dispute with Playson in a very private and closed ecosystem.
Analyzing the brands’ current visibility tracking, Blask’s Head of PR, Vitaly Zubtsov, assessed the commercial decentralization of the market.
“Tier 1 markets are no longer moving toward monopoly dynamics.
What we see instead is fragmentation: local player preferences, live casino expansion and new generation studios increasingly reshaping supplier hierarchies, country by country.”
