Fast Track, the first CRM and player engagement platform developed exclusively for the iGaming sector, was recognized as the winner in the Acquisition and Retention Partner category at the EGR LatAm Awards 2025. The event was held in Rio de Janeiro (RJ).
The award recognizes the company that has stood out the most as a partner to operators in Latin America in the processes of onboarding and retaining players. In other words, it considers criteria such as business growth, delivery capacity, flexibility, understanding of customer needs, and service reliability.
A Fast Track se destacou pelo seu ecossistema completo de engajamento, que une um CRM em tempo real, construído especialmente para iGaming, com recursos nativos de IA e gamificação.
Operators across the region use the platform to automate individual experiences at scale, connecting data, orchestration, rewards, and communications at every stage of the player lifecycle.
“Receiving the EGR LatAm award as an acquisition and retention partner is an important milestone for our team and our partners in the region,” stated Muriel Le Senechal, Fast Track’s Regional Sales Manager for Latin America.
“Latin American operators are looking for more than just basic marketing tools. They want real-time data, automation, and artificial intelligence that truly make their daily work easier and more efficient. This recognition shows that we are solving real problems – not just adding features.”
The company has intensified its investments in Latin America.
Over the past 12 months, Fast Track has intensified its investments in Latin America, with a special focus on Brazil. The company has expanded its regional team, established new partnerships with operators and platforms, and launched its latest innovation: Fast Track AI – a natural language layer that connects to data in real time.
“Brazil and Latin America are at the heart of our strategy. We have established a local presence and adapted our way of operating so that operators can count on people who understand the market and keep up with its pace. This award also belongs to our clients – they are the ones who challenge us to innovate every day,” added Muriel.
Fast Track offers the only player engagement platform built specifically for iGaming. Combining a real-time data platform, orchestration engine, AI capabilities, and gamification tools into a single ecosystem, Fast Track enables operators to create truly personalized experiences at scale.
In this way, the company already works with leading brands around the world. Therefore, it is rapidly expanding its presence in Latin America through local knowledge, strategic partnerships, and a focus on sustainable growth.
About Fast Track
Fast Track is a vertical SaaS company that offers an indispensable CRM to help iGaming operators digitally transform their internal operations, enhance the player experience, and build customer loyalty.
A leader in real-time data and AI-native CRM, Fast Track uses proprietary self-learning technology to maximize relevance for each player.
Serving over 200 clients worldwide today, Fast Track has offices in Malta, Sweden, Spain, and the United States.
