1win Partners brings you Kirill, director of the CPA teams, and tells us his predictions for the Olympic Games. How to present the best creatives; develop strategies and get ahead and make a profit.
The games last all month, so take advantage of Kirill’s tips. Follow us on Instagram and our Telegram channel, we will have a lot of content about the games on our social networks.
1. Let’s start with the basics: why should everyone who works in iGaming work with traffic during the Olympic Games?
The Olympic Games are one of the most important events in the world of sport, taking place every 4 years. Involving various sports, many fans await the performance of their favorite athletes and teams. And, as we know, it is much more interesting to watch sporting events by placing a bet. That’s why this is a must-attend event for our partners.
2. Tell us more about event traffic. How important is it to be prepared for these competitions in advance?
To make money from event traffic, it is very important to prepare, a previously defined calendar makes a difference. In the case of the Olympic Games, you need to analyze the traffic source and fully understand the target audience to choose the main sports competitions and finals that serve your audience.
Being a competition that involves sports from different categories, there is an opportunity to work not just with one modality, but with several of them, all of which serve your audience. After selecting the games, special attention needs to be paid to preparing the creatives. If it is a banner, it must have the color of the national team, a top athlete participating in the competition, or even signs and arts that refer to the Olympic Games.
3. Is a tournament as big as the Olympic Games different from other events?
Certainly, the difference in relation to other competitions is huge. The Olympic Games have a greater representation of different sports. It’s harder to work on an event like this than on individual events. You need to pay more attention to details, such as game dates, and really follow along, as competitions take place according to the teams’ performance, so, as I said before, you need to prepare more carefully.
4. Everyone will be talking about the Olympic Games, what is the relevance of campaigning for them?
There will be a lot of competition, but those who are prepared stand out in this field. It is important to know who your audience is and think about them so that your campaign is successful. And as we know, there is room for everyone.
5. What sources do you recommend driving traffic to next month? Which ones would you consider the most promising and profitable?
Each traffic manager has its own uniqueness, but the most profitable sources are: Google Context, SEO, banners, Prerolls, social media and influencer traffic, which guarantee good results.
6. You’ve been a referee for a long time: do you remember what the referees were like at the last Olympic Games? How much has the performance of the sector and niche as a whole changed? Where did they grow up?
I remember that every year player activity increases during the Olympic Games more than other events. Players start betting even on not very popular events just to support their national teams. Becoming an indispensable moment for any traffic manager.
7. Is it necessary to warm up for leads from Brazil? Which format converts into profit in the case of the Olympic Games?
Speaking only about Brazil, we should pay attention to social media and influencers. These are some of the biggest sources of traffic for the Brazilian market. In fact, this is one of the differentiators of the Brazilian market, influence traffic.
8. Name the best traffic sources for Brazil. Why do you highlights them?
Social media, influencer traffic. These two traffic sources have the greatest power in Brazil. The Brazilian public, as I mentioned previously, stands out with influencer marketing, looking at influencers is mandatory to develop any project in the country.
9. Let’s talk about Latin America: which GEOs will be at the top during the Olympic Games? Does it make sense to enter Latin America?
The main focus should be on Brazil, Mexico, Argentina, these are the GEOs most likely to follow the games. Latinos have an incomparable passion for sports, so in any type of sporting event, they will be attentive and ready to follow their favorite players.
10. Many of the usual mechanisms do not work with the RC market as they used to. Which traffic sources now convert well for Latin America, taking into account all the changes?
The market with digital influencers is what works best for all of LatAm. It’s a market totally different from all the others.
11. What specifically in Latin America encourages gamblers to bet during the Olympic Games: the thirst for “easy money” or the excitement and faith in their favorite team, football player, etc.?
The excitement and faith in your favorite team and athletes makes LatAm a promising market for event traffic.
12. Blogger traffic is a very popular topic in Latin America. Does it have profit potential?
As they say in Brazil “whoever is king never loses his majesty”. Traffic with influencers is the biggest success in LatAm, and there is no forecast of decline. It works well and continues to grow.
13. In Brazil, there is a positive attitude towards betting and high involvement in sporting events. Can Brazil be considered the most promising GEO in Latin America on the eve of the Olympic Games? If so, why?
Yes, it is possible. Because the Brazilian Olympic team is one of the most successful in the Latin American region, both in team and individual sports, Brazil has a great strength in sports, I dare say it is LatAm’s favorite.
14. Tell us in more detail how blogger traffic works at an event? Should we pay special attention to this?
Yes of course. This is the most popular traffic source. Without bloggers, it is very difficult to market something in Latin America. Some travel to cover the entire event, others cover it from where they are, talk about it, make videos watching the games. This movement generates credibility, and the public understands that the influencers really know what they are talking about and are aware of the details of the games and competitions.
15. By the way, share 1win secrets. What has the product prepared for users to place bets here?
1win Partners is preparing special activities for the Olympic Games period, but we will talk more about that another time. Keep an eye on our social media, as we will post everything there.
