Optimove, the company that created the concept of Positionless Marketing, announced the strengthening of its alliance with CACI, a provider specializing in data-driven marketing solutions.
With this new development, CACI now integrates into the Optimove ecosystem as an official Solution Partner. Through this collaboration, the companies combine Optimove’s AI-powered Positionless Marketing platform with CACI’s extensive experience in transforming the customer journey and integrating new technologies.
Together, the companies help marketing professionals extract greater value from the tool, accelerate results, and expand their CRM (Customer Relationship Management) strategies with personalized services.
Maximizing the potential of platforms
The partnership seeks to address a common challenge in the market, and Simon Gray, Director of Growth and Partnerships at CACI, notes: “We often see marketers leveraging only a fraction of the potential of their platforms due to data fragmentation, resource limitations, or integration challenges.”
He explains that Optimove has developed a sophisticated tool and, as a result, the shared goal is to ensure that professionals utilize the full scope of the platform to drive personalized experiences at scale.
CACI’s approach focuses on understanding the challenges of each organization in order to then structure a plan that aligns people, processes, and technology.
Optimove and CACI have already achieved success working with the gaming company Entain, where they tackled technological complexity and fragmented customer journeys, accelerating the company’s CRM transformation.
Data strategy and automation at scale
David Delbridge, Director of Marketing Technology at CACI, states: “Our recommendation was to centralize CRM decisions using Optimove and enhance integration across the entire Entain ecosystem.
This unlocked a universe of AI and automation at scale. Optimove’s AI went on to decide which offers were right and enable them end-to-end, not just ship them.”
The alliance will also help address a critical challenge for major brands: the quality and reliability of data. A relationship marketing strategy is only as effective as the data that underpins it.
Therefore, by using CACI’s DataHub solution, which promotes standardization and identity resolution, the Optimove platform achieves its best performance.
Moshe Demri, Senior Vice President of Revenue and General Manager at Optimove, comments: “While the Optimove platform offers marketers the power of data, creativity, and optimization, CACI’s expertise and recognition, especially in the UK market, will help marketers fully leverage the capabilities of the Optimove platform.”
He concludes that, together, the companies deliver not only technology, but also measurable business growth.
About Optimove
Optimove, the creator of Positionless Marketing, allows marketing teams to execute any task instantly and independently. The company has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for two consecutive years. Its platform includes:
- Optimove Engage and Orchestrate,
- Optimove Personalize,
- Optimove Gamify.
About CACI
CACI Ltd is a data and technology consultancy that helps brands put their customers at the center of their business. The company has a proven track record in implementing Optimove in organizations such as Entain.
In addition, CACI helps companies combine their own data with its UK demographic datasets, which include:
- Segmentation and classification,
- Demographic depth,
- Lifestyle intelligence.
