The regulation of sports betting and online gaming in Brazil is progressing quickly, with companies adjusting to the new rules. Last Thursday (15), bookmakers Betsul and Infinitybet announced a strategic merger.
Union of forces
Infinitybet, known for its strong presence in the Northeast, and Betsul, which dominates the South and Southeast regions, decided to join forces to expand its operations in Brazil. The regulation allows each licensing company to register up to three brands.
In this way, the merger aims not only to expand market presence, but also to share operating costs. The fee for granting a license in the country is R$30 million, making the merger a smart financial strategy.
Andreia Oliveira, COO of Betsul, expressed enthusiasm about the partnership: “It is with great joy that we welcome the bettors and friends of Infinitybet. This is the union of the best bookmaker in South America, with the best in the Northeast We will gain even more strength within the scenario that is consolidating with licenses and regulations in Brazil.”
Rodrigo Oliveira, CEO of Infinitybet, also commented on the merger: “We are very excited about the new phase of Infinitybet and Betsul. As the merger of these two sports betting platforms marks the beginning of an era of innovation and excellence in the sector.”
“Therefore, we are excited about the opportunities this partnership will bring, ready to offer an even more exciting and safe experience for our customers,” he added.
Fernando Garita, CEO of Betsul, highlighted that the union offers significant opportunities in a region with many gamblers. “This merger reinforces our commitment to expansion in the Brazilian market. We are very happy as a group.”
Betsul and Infinitybet could impact the market
The merger between Betsul and Infinitybet promises to increase competitiveness and improve the experience of bettors. The union could transform the way sports betting is carried out in Brazil, offering a more complete and diversified platform.
Therefore, with expanding regulation and new opportunities emerging, the integration of the two betting giants is a clear sign of market evolution.
Therefore, the merger is a strategic step to ensure that Betsul and Infinitybet position themselves in a solid and innovative way in the sports betting scenario.
