The German Football Association (DFB) and Tipico have announced an extension to their partnership. The leading German sports betting provider, which already sponsored the men’s and women’s DFB Cup, will now become an official partner of the German 3rd league. The new agreement will come into effect on July 1, the start of next season. It will also run for three years, extending until the end of the 2027/2028 season.
The collaboration includes exclusive advertising rights in the 3rd division. Among the benefits, the presence of the Tipico and league logos on the right sleeve of the uniforms of all third division teams stands out.
In addition, the brand will have visibility in the stadiums through advertising on the perimeter of the field and digital rights. The financial resources of the contract will be distributed mainly among the 20 clubs participating in the competition each season.
Statements by leaders
Dr. Holger Blask, Chairman of the Board of Directors of DFB GmbH & Co. KG, says: “This good news rounds off an exceptional year in the 3.Liga with record attendance figures and reinforces the league’s popularity. Tipico, a strong and reliable partner, is the perfect choice.
Together, we want to continue our extensive efforts to promote responsible sports betting. For many years, the DFB has shared the goals set out in the State Treaty on Gambling, which only allows betting offers from providers approved by the State and in compliance with legal requirements.
In this context, promoting regulated offerings while effectively combating the illegal market are of great importance to preserve the integrity of the game and protect players.”
Kajetan Strini-Brown, Marketing and Brand Director at Tipico, explains: “The 3. Liga is pure football: packed houses, passionate battles, hope and fear – it’s the perfect combination for Tipico! That’s why we’re delighted to be working together to further strengthen the appeal and visibility of this special league.
For us, the 3rd Bundesliga is the logical extension of our commitment to German football, as it now makes us a partner of all professional competitions. We have been working with the Bundesliga and the 2nd Bundesliga for many years and have also been a partner of the DFB for a year now.”
Company history
Tipico has been operating on the market since 2004, offering innovative, safe and user-friendly sports betting products. During this time, it has earned the title of the most popular sports betting brand in Germany. In addition, the company has been developing modern player protection concepts for 15 years and is included in the official list of authorized German sports betting providers.
