The Pay4Fun team attended the first iGB L!VE in London. According to director Ari Celia, the company always strives to participate in major international events, both in Europe and the United States. “It’s no different here. It’s packed, with lots of people. It’s important to be here,” he emphasized.
Regulated betting market
He also assessed the adjustments needed for players to adapt to Brazil’s regulated environment. “Change is always difficult; we expected it, as did operators. During the migration at the turn of the year, operators faced many issues, including registration and recognition.”
Pay4Fun’s director added: “We already expected a different level of competition, with some banks entering the market. We’ve always positioned ourselves: we’ve been in the market for seven years, we know everyone, we create customized solutions for the iGaming market, and we offer exceptional service.”
However, he expressed optimism. “Now, we’re seeing a resumption of conversations with many operators. We’re very happy; it’s a time of consolidation now. The market has been regulated for six months. So, operators, especially in the payments sector, have more time and the mentality to revisit this topic.”
Finally, Ari Celia assured that Pay4Fun is much more competitive. “Our main differentiator is customer service. We have a dedicated team from integration, operations, and sales staff 24/7,” he concluded.