sues CBF in court for breach of contract (1) sues CBF in court for breach of contract

A recent lawsuit was filed against the Brazilian Football Confederation (CBF). The applicant for this action is the betting site, which is the main sponsor of Série A do Brasileirão. The allegation is that the CBF violated an exclusivity clause in advertisements for the tournament.

Last Sunday, a legal process was initiated that resulted in the granting of an injunction this Monday. The purpose of the action is to prevent other companies in the betting sector from being displayed on official Brasileirão properties, something that happened in the most recent games of the tournament.

As an official sponsor of Serie A, has several commercial rights, such as the display of its brand in advertising pieces, such as the entrance porch, the ball totem and the backdrop for player interviews. sues CBF in court for breach of contract.
The bookmaker has a contract with the Brasileirão until 2024. Photo: Lucas Figueiredo/CBF

The exclusivity clause, common in contracts of this type, prevents the presence of competing brands in these properties, however, the CBF has been failing to comply with this clause.

The process includes images that prove the display of three other bookmakers – Betano, Betnacional and 1XBet – in the entrance porticos and in the interview backdrops. This fact had already occurred in the third round and was repeated in the matches held last weekend.

In the action, requests that the advertising pieces be immediately modified. If the CBF continues to unduly expose competing companies, the defense promises to charge the entity a fine. It is worth mentioning that’s sponsorship contract for the Brasileirão was signed in May 2022 and is valid for three seasons, until the end of the 2024 edition.

About is a sports betting platform developed for the Brazilian public and which is partnered by Playtech, the largest technology company and game provider in the world. Among its main guidelines are the focus on responsible gaming, creating a safe environment for its players and supporting sports.

In addition to the Brazilian Basketball Confederation, is also the master sponsor of Série A do Campeonato Brasileiro and Brasileirão Feminino A1, as well as major Brazilian football arenas such as Allianz Parque and Mineirão.