The approach of the world’s biggest national team tournament, which will be hosted by the United States, Mexico, and Canada, is beginning to stir up financial planning in Brazil.
Despite the challenging economic scenario, the “Financial Scoreboard” study, conducted by Creditas in partnership with Opinion Box, revealed impactful data about betting on the World Cup.
The survey, which polled 561 people, indicates that 56% of Brazilians do not rule out the possibility of investing money in predictions during the major sporting event.
The high intention to bet on the World Cup.
The excitement surrounding the championship has led fans to consider highly risky financial decisions.
The survey, focused on consumer behavior, shows, for example, that 70% of young people between 18 and 24 years old plan to place sports bets or participate in betting pools.
The most worrying data, however, emerges when observing the portion of the population that is already in debt: among those surveyed who are in debt (who today represent 26% of the total), the intention to participate in games jumps to an impressive 79%.
For many, the betting market has ceased to be merely a form of entertainment.
About a third of potential bettors see betting as a direct tool to try to increase their household budget, either to cover daily expenses (31%) or in the hope of paying off pre-existing debts (15%).
The survey also revealed that one in five fans is willing to take on new debt to see Brazil win, justifying the expense with the fact that the World Cup only takes place every four years.
Commercial consumption will also skyrocket: 74% say they will spend extra money during the matches, mainly on food and drinks (51%), and the vast majority (80%) admit they will do so without any prior financial planning.
How confident are the fans in the Brazilian national team?
Despite the enormous financial resources available to follow the tournament and predict the results, public sentiment towards the national team is low.
Recent data released by an Ipsos survey perfectly illustrates this behavioral contrast: while 51% of Brazilians maintain a high level of interest in the World Cup as an event, only 41% report feeling any genuine connection with the current national team.
This strong lack of faith in their technical performance on the field directly affects, above all, their expectations of winning the title this season.
Only 18% of those surveyed actually believe that Brazil has a real chance of winning its sixth World Cup title, and almost half (46%) openly declare themselves discouraged by the prospect of the tournament.
Thus, Brazil’s debut in the 2026 World Cup will be on June 13th (Saturday), at 7 PM (Brasilia time), against Morocco.