In just one week, the SBC Summit will welcome 25,000 attendees to the Lisbon International Fair in Lisbon from September 24th to 26th, marking a 66.7% increase in participation compared to the previous edition in Barcelona.
SBC Summit Lisboa will have 600 exhibitors
Spanning an impressive 110,000 m², the SBC Summit will feature 600 global exhibitors showcasing their latest innovations in the “Casino & iGaming”, “Sports Betting”, “Player Protection” and “StartupSphere” zones, as well as featuring three new summits: “Affiliate Leaders Summit”, “Payment Expert Summit” and “ESI Lisbon”.
This year’s highlight is the ‘Super Stage‘ at MEO Arena, one of Europe’s largest indoor arenas, where an all-star line-up including skateboarding icon Tony Hawk, World Wide Web inventor Sir Tim Berners-Lee, legends football players Peter Schmeichel and Luís Figo, UFC fighter Merab Dvalishvilli and famous sports presenter Laura Woods will be present at the three-day event.
MEO Arena will also be the stage for INFINITY Lisboa, which will feature world-renowned DJs Miss Monique, Don Diablo and Darude. This will be the biggest closing party the industry has ever seen, aligning with SBC’s vision to elevate business conferences by providing unforgettable experiences for attendees.
Rasmus Sojmark, CEO and founder of SBC, said: “Barcelona has shown us how much our flagship event has grown and now, in 2024, we are excited to bring it to Lisbon – a city and a location that is more than ready to welcome our incredible participants. This expansion is something we are very proud of, and we have done everything we can to make it a VIP experience for everyone.”
“With the presence of all the industry leaders, incredible content and an impressive line-up of exhibitors, we have simplified everything to make the attendee experience smoother. This SBC conference is a perfect example of what the SBC experience is all about!”
Themed zones and new domes
The event will feature an 8-stage conference program, including the Super Stage, each focusing on vital areas such as sports betting, casino and iGaming, payments and compliance, affiliation, player protection and esports.
Delegates will participate in thought-provoking discussions on topics such as data-driven player trends, AI, advances in slot machine design and innovation in sports betting, regulatory updates and new affiliate traffic opportunities.
A prestigious line-up of more than 600 speakers will feature names such as:
- Gustaf Hagman, CEO of LeoVegas
- Ivan Bešlić, co-founder and chief strategy officer at Sofascore
- Neal Menashe, CEO of Super Group
- Nils Anden, CEO of Kindred Group
- Paris Smith, founder of Life Winning
- Per Widerström, CEO of Evoke
- Savvas Fellas, founder and CEO of MrQ
- Shimon Akad, COO at Playtech
- Steve Birch, CCO at Sky Betting & Gaming
- Stuart Simms, FairPlay Sports Media Group CEO
- Tom Bowry, Chief Strategy Officer at Flutter Entertainment
- Vlad Kaltenieks, CEO of BoyleSports
As SBC’s flagship global event, the convention in Lisbon will feature 30 region-specific sessions in the Global Markets Lounge, roundtable discussions and leader panels.
Thus, participants will have the chance to explore the intricacies of key markets such as the UK, Africa, USA, Latin America, Germany, Italy, Portugal, Eurasia, Brazil, India, UAE and many others.
Everything SBC Summit Lisboa has to offer
Other exciting additions to the SBC event include:
- WE Empowerment Initiative. A new SBC initiative to support women in sports betting, iGaming and related fields through education, networking and mentorship.
- SBC Leaders Meeting. The industry’s most exclusive gathering of over 450 C-level executives, providing a unique opportunity for networking and knowledge sharing with industry peers.
- Food Festival. Attendees can enjoy a wide variety of dishes and options from more than 50 food trucks, using pre-loaded wristbands for free meals. All with plenty of seating available for dining and networking.
- Media headquarters. Dedicated space for professionals to promote their brands and interact with media experts. Whether through interviews, press conferences and podcasts, increasing your visibility and reach.
- Masterclasses. Attend expert-led masterclasses for free. The focus is on topics such as sports betting management, electronic gaming operations and cybersecurity, with certificates awarded upon completion of each course.
- SBC Football Championship. Watch 200 players compete in an exciting 5-a-side football tournament at the legendary Benfica Stadium.
- SBC Poker Tournament. In collaboration with GG Poker, it will be held at Casino Lisboa and will feature a prize pool of 100,000 euros for participants.
“We carefully designed every detail of the SBC Summit to ensure our attendees have a seamless and enjoyable experience,” added Sojmark.
“From convenient badge pickup at the airport and four easy-to-find registration areas to pre-loaded badges and wristbands for food. We look forward to welcoming you to Lisbon,” he concluded.