![\"Betfair](\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2023\/01\/Betfair-e-a-nova-patrocinadora-master-do-Cruzeiro-3.jpg\")
<\/figure>\n\n\n\nKimberley Daly, managing director of Betfair International, stated: \u201cWe are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its 100+ year history. This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans”.<\/p>\n\n\n\n
“With Betfair, the game is different, and we put fans at the center of everything we do to bring them experiences that only Betfair can offer,” added Daly.<\/p>\n\n\n\n
The sponsorship agreement began this month, in the midst of the club’s 102nd anniversary celebrations, with an initial validity of two years.<\/p>\n\n\n\n
The announcement<\/h2>\n\n\n\n
This Saturday (28), Cruzeiro faced Ahtletic at Arena Independ\u00eancia for the second round of the 2023 Campeonato Mineiro. to Betfair.<\/p>\n\n\n\n
The city of Belo Horizonte will also be surprised with several animated projections of the new shirt in iconic buildings, such as the JK building, located in Pra\u00e7a Raul Soares. Launch activations were produced by Octagon Latam, a sports marketing agency.<\/p>\n\n\n\n
The buzz around the revelation started in the previous match, against Patrocinense, on January 21st. Raposa debuted in the Campeonato Mineiro with the white shirt stamped with a question mark in place of the master sponsor. The action left fans curious and fueled speculation on social media.<\/p>\n\n\n\n
One of the greatest players in the history of world football, Ronaldo Naz\u00e1rio could not be left out of the celebration of this partnership. The former striker \u2013 revealed by Cruzeiro and current manager of the club \u2013 is also an official ambassador for Betfair. The Fen\u00f4meno participated in the announcement from inside the field and will be involved in several activations of the brand with the team.<\/p>\n\n\n\n
\u201cOur plans for Cruzeiro are ambitious and the arrival of Betfair is, without a doubt, a milestone in this new phase. The efficient, responsible and sustainable management work that we proposed when joining the club last year gains even more credibility with this novelty. Having the support of a multinational and publicly traded company at this time is a relevant and deserved vote of confidence in our team. I’m very proud and I’m sure the fans are too.\u201d, added Ronaldo.<\/p>\n\n\n\n
About Betfair<\/h2>\n\n\n\n
One of the largest online sports betting<\/a> providers in the world, it is the official sponsor of the Cruzeiro and Palmeiras teams. Betfair, a company founded in London (ING) in 2000, pioneered the offer of peer-to-peer betting (Betfair Exchange) and manages a complete set of sports betting<\/a>, entertainment events and online gaming products for more four million customers aged 18 or over worldwide.<\/p>\n\n\n\n Thanks to its cutting-edge technology, the platform offers a wide catalog of products that allows you to bet with your own odds and odds offered by other users. Betfair is licensed to operate online betting and other games in 19 countries including Spain, Italy, Malta, Colombia and Great Britain.<\/p>\n","protected":false},"excerpt":{"rendered":" In one of the most important moments in Cruzeiro’s history, the club has a new partner. Betfair \u2013 one of the largest online betting companies in the world \u2013 has […]<\/p>\n","protected":false},"author":19,"featured_media":95309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2831],"tags":[3370,3921,3114],"class_list":["post-95350","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports-betting-en","tag-betfair-en","tag-cruzeiro-en","tag-sports-betting-en"],"yoast_head":"\n