Atl\u00e9tico Mineiro and Konami Digital Entertainment signed a partnership that ensures the digital entertainment company the right to use the brand of the club mineiro for promotional activities of “eFootball”. With this, Konami will be able to recreate the main team of Galo and also its future stadium, the Arena MRV, in \u201ceFootball 2023\u201d and in future versions of the video game series.<\/p>\n\n\n\n
\u201cWe are very pleased to place the new home of Galo, the MRV Arena, which will be inaugurated in 2023, in this important partnership with KONAMI\u201d, says Atl\u00e9tico-MG CEO, Bruno Muzzi. He also points out that the project will allow athletic fans and soccer fans from all over the world to interact with the stadium. \u201cIn this digital world, this contributes to bringing the Club even closer to younger fans\u201d, he adds.<\/p>\n\n\n\n
The agreement includes integrated marketing actions and commercial collaboration on and off the pitch. The \u201ceFootball\u2122\u201d brand will feature prominently in Atl\u00e9tico-related content such as press conference backdrops and signs around the training ground.<\/p>\n\n\n\n
\u201cAtletico demonstrates how football crosses cultures and generations, and we are proud to be an official sponsor of such an extraordinary team,\u201d said Yuta Kose, President of Konami Digital Entertainment, Inc. \u201cThe newest chapter in this joint venture will offer new experiences to our fans and allow us to reach new enthusiasts through eFootball\u201d, he adds.<\/p>\n\n\n\n
Konami and Galo will also work together to carry out eSports<\/a> initiatives and promote the competitive spirit of the game so that a new generation of fans can interact and support the club.<\/p>\n\n\n\n