{"id":91398,"date":"2022-12-12T09:35:40","date_gmt":"2022-12-12T12:35:40","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2022\/12\/12\/esportes-da-sorte-speaks-about-farofa-da-gkay\/"},"modified":"2022-12-12T09:38:36","modified_gmt":"2022-12-12T12:38:36","slug":"esportes-da-sorte-speaks-about-farofa-da-gkay","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2022\/12\/12\/esportes-da-sorte-speaks-about-farofa-da-gkay\/","title":{"rendered":"Esportes da Sorte speaks about Farofa da GKay"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Faced with the great repercussion of the incident that occurred at the event \u201cFarofa da GKay\u201d involving the comedian Tirullipa, the CEO of the company that sponsors the Esportes da Sorte event, Darwin Filho, made a point of pronouncing on the fact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Farofa da GKay is an event of immense relevance that moves the Brazilian entertainment and marketing market, generating resounding numbers: in 2021, the party impacted 66 million viewers and had more than 630 million views on the hashtag associated with the event, according to Darwin:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are very happy and proud to be able to participate, with master sponsorship, in one of the most important and visualized events in the national digital world: the Farofa da GKay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We strongly believe in this market, and we perceive a complete synergy between the event and Esportes da Sorte, a modern <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2022\/12\/06\/master-sponsor-of-farofa-da-gkay-esportes-da-sorte-prepares-several-activations-for-the-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">bookmaker<\/a> and attuned to the trends that influence our public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GKay is avant-garde. We love the fact that we are associated with personalities who innovate and provoke this feeling of curiosity in our society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact numbers and impressions of Farofa 2022 are still being determined and this information will be released shortly. We believe, however, that this year&#8217;s edition surpassed the numbers of 2021, when it impacted 66 million viewers and obtained more than 630 million views on the hashtag.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unfortunately, we do not have control over all the events in the events we participate in: we totally condemn the episode that occurred&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regarding the sad event that involved the comedian Tirullipa, the company&#8217;s CEO clarifies: &#8220;With regard to the incident mentioned by several vehicles, we reaffirm, as we did in a note on all our social networks:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We do not condone any type of discrimination, harassment, or relativization of violence against women&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We condemn what happened and even request that Tirulipa make its retraction, mentioning the position of our company in the face of the exposed fact. Unfortunately, we do not have control over all the events in the events that we sponsor&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;However, we want to make our ethical position absolutely clear in the event of something that is not aligned with the vision and mission of our brand&#8221;, concluded the CEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Esportes da Sorte has 75% of female influencers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The success of the Esportes da Sorte brand is largely due to the influencers who represent the brand, according to the CEO:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe staunchly defend the banner of women&#8217;s sports and always seek to value women. This fact is easily verified because 75% of our digital influencers are female\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esportes da Sorte will continue to invest in the most important events and representatives of today, defending values \u200b\u200baligned with healthy and fun entertainment. The brand grows every day and has a great intangible asset to protect: its reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, Esportes da Sorte has more than 6 million registered customers and has a daily average of 30,000 new registrations, which provides us with a very bold growth north for the next quarter, when we will embark on several grandiose projects, both in the sphere of football, as in digital entertainment. Soon, these actions will be disclosed to the public\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Esportes da Sorte brand will remain firm in its values \u200b\u200band purposes, winning over the Brazilian public with ethics, transparency and positive values.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faced with the great repercussion of the incident that occurred at the event \u201cFarofa da GKay\u201d involving the comedian Tirullipa, the CEO of the company that sponsors the Esportes da [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":91369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2831],"tags":[9723,11306,3114],"class_list":["post-91398","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports-betting-en","tag-esportes-da-sorte-en","tag-gkay-en","tag-sports-betting-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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