Genius Sports has expanded its official tracking data partnership with Football DataCo (FDC), the UK football data rights holder, to capture tracking data across the Premier League (PL).<\/p>\n\n\n\n
The company will continue as FDC’s Official Tracking Provider through its Second Spectrum technology. Already installed in every Premier League stadium, Genius Sports’ technology is powered by state-of-the-art computer vision and AI (artificial intelligence) and will now automatically capture each player’s and ball’s positioning data.<\/p>\n\n\n\n
FDC will also work with Genius Sports to develop and exploit tracking data for the benefit of PL, fans, media partners and broadcasters. These new insights will create new opportunities for betting <\/a>& media partners and more power-rich fan experiences, which could include dynamic, interactive apps in the metaverse that allow fans to put themselves directly into the action of every match.<\/p>\n\n\n\n The competition’s global broadcast partners can access a suite of data augmentation solutions, helping to bring their shows to life with live statistics and metrics, including player speeds and sprint speeds.<\/p>\n\n\n\n