{"id":78096,"date":"2022-08-04T11:05:02","date_gmt":"2022-08-04T14:05:02","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2022\/08\/04\/catena-media-announces-partnership-with-nj-com-to-provide-sports-betting-and-casino-content\/"},"modified":"2022-08-04T11:09:08","modified_gmt":"2022-08-04T14:09:08","slug":"catena-media-announces-partnership-with-nj-com-to-provide-sports-betting-and-casino-content","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2022\/08\/04\/catena-media-announces-partnership-with-nj-com-to-provide-sports-betting-and-casino-content\/","title":{"rendered":"Catena Media Announces Partnership with NJ.com to Provide Sports Betting and Casino Content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Catena Media has announced a new partnership with Advance Local, the owner of NJ.com, a news site that will now double down on <a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">casino<\/a> and betting coverage with the help of one of the most prominent companies in the space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catena and Advance Local have agreed to a multi-year partnership that will include an in-depth look at the current <a href=\"https:\/\/igamingbrazil.com\/online\/2024\/03\/11\/o-que-e-igaming\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"igaming\">iGaming<\/a> and <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> markets in the United States and New Jersey.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The properties of NJ.com and Advance Local will become a great asset to Catena&#8217;s vision-driven writing team and high-quality digital content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NJ.com readers will have the opportunity to read highly informative articles on both <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> and the online <a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">casino<\/a> industry. All content will be created in-house by Catena Media&#8217;s experienced writing team.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A major focus of this content will remain dedicated to promoting a safe betting culture across North America. Catena Media&#8217;s North American Vice President of Content Operations, Dusting Gouker, welcomed the opportunity and said it served an important purpose for the company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this partnership, the company&#8217;s <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> experts will have the opportunity to engage with a much wider audience in the New Jersey market, as well as internationally.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">\ud83e\udd1d NEW PARTNERSHIP \ud83e\udd1d<br><br>We are proud to announce our new partnership with Advance Local\u2019s <a href=\"https:\/\/twitter.com\/njdotcom?ref_src=twsrc%5Etfw\">@njdotcom<\/a> <br><br>To Learn More \ud83d\udc49\ud83d\udc49\ud83d\udc49 <a href=\"https:\/\/t.co\/baN3CTej2I\">https:\/\/t.co\/baN3CTej2I<\/a> <a href=\"https:\/\/t.co\/obKbihoNsw\">pic.twitter.com\/obKbihoNsw<\/a><\/p>&mdash; Catena Media (@catenamedia) <a href=\"https:\/\/twitter.com\/catenamedia\/status\/1554831364687478786?ref_src=twsrc%5Etfw\">August 3, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dusting Gouker commented, &#8220;Our goal is to help readers become more informed about sports betting and online <a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">casino<\/a> products, helping to promote a safer and more productive gaming culture.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catena already has a strong team of sports and casino content writers who will be readily available to assist with NJ.com&#8217;s own dedicated material in both segments. The resulting revenue will be distributed between Advance Local and Catena.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An important partnership for Catena Media<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The company currently expects this partnership to translate into stronger earnings during the third quarter. The partnership was naturally well received by Advance Local&#8217;s vice president of sports betting and gaming, Howard Kamen, who said:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2022\/08\/03\/fifa-and-unodc-complete-global-program-to-combat-match-manipulation-in-football\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sports betting<\/a> and online casino gaming is rapidly evolving in New Jersey and beyond, this partnership with Catena Media is a fantastic way to engage our readers with top-notch content and help them better understand the landscape&#8221; .<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catena Media is definitely not the only company with a strong presence in the North American market to actively explore such partnerships between the media and more traditional affiliated companies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Catena Media has announced a new partnership with Advance Local, the owner of NJ.com, a news site that will now double down on casino and betting coverage with the help [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":78017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2831],"tags":[10115,3082,5518],"class_list":["post-78096","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports-betting-en","tag-advance-local-en","tag-bets","tag-catena-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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