Better Collective has acquired Futbin, a website focused on the FIFA football video game series, for \u20ac105 million.<\/p>\n\n\n\n
Futbin has 50 million monthly viewers on its website, plus three million daily active users on its app, which, according to Better Collective, has made it “the world’s leading eSports<\/a> brand” dedicated to FIFA games.<\/p>\n\n\n\n Better Collective will pay \u20ac70 million in cash and \u20ac5 million in existing shares, plus \u20ac30 million in payments to be made over the next two years, for a total fee of \u20ac105 million.<\/p>\n\n\n\n \nThe company noted that it recently expanded its lines of credit with Nordea Bank by \u20ac100 million to help finance this and other businesses.<\/p>\n\n\n\n Jesper S\u00f8gaard, CEO and co-founder of Better Collective, said the deal may continue to pursue other eSports<\/a>-related acquisitions.<\/p>\n\n\n\n “eSports<\/a> are maturing and attracting more and more people globally – also professional athletes,” he said. “Acquiring Futbin and related assets is clear proof of Better Collective’s ambition to create a platform that reaches eSports<\/a> audiences around the world.”<\/p>\n\n\n\n “And even as over 100 million people visit our sports platforms each month, we will continue to pursue further growth. We are very impressed with the high profile of growth and the technology behind Futbin and the other assets in the portfolio. significant positive synergistic effects as the Better Collective business advances,” added Jesper.<\/p>\n\n\n\n