{"id":54199,"date":"2021-11-22T10:39:28","date_gmt":"2021-11-22T13:39:28","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2021\/11\/22\/parimatch-and-chelsea-launch-new-campaign-the-chosen\/"},"modified":"2021-11-22T10:41:43","modified_gmt":"2021-11-22T13:41:43","slug":"parimatch-and-chelsea-launch-new-campaign-the-chosen","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2021\/11\/22\/parimatch-and-chelsea-launch-new-campaign-the-chosen\/","title":{"rendered":"Parimatch and Chelsea launch new campaign: \u2018The Chosen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">England&#8217;s Parimatch and Chelsea FC have launched a new campaign inspired by the legends of King Arthur: &#8220;The Sword in Stone&#8221;. The campaign &#8221;The Chosen Ones&#8217; (The Chosen Ones in free translation) features Chelsea defenders: Marcos Alonso, C\u00e9sar Azpilicueta and Thiago Silva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The video was shot by Electric sheep Film studio in Kiev, Ukraine, and commemorates Parimatch Tech&#8217;s partnership with last-run European Champions League winner Chelsea FC. In addition, the ad shows captain C\u00e9sar Azpilicueta successfully removing the ball from the stone.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Newsflash ! \ud83d\ude31<br><br>Something very exciting is just around the corner&#8230;<br><br>Who is the chosen one?<a href=\"https:\/\/twitter.com\/ChelseaFC?ref_src=twsrc%5Etfw\">@ChelseaFC<\/a> <a href=\"https:\/\/t.co\/LMgRtyuKCm\">pic.twitter.com\/LMgRtyuKCm<\/a><\/p>&mdash; Parimatch (@ParimatchGlobal) <a href=\"https:\/\/twitter.com\/ParimatchGlobal\/status\/1452676113306734592?ref_src=twsrc%5Etfw\">October 25, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ekaterina Amirkhanova, Parimatch CCO, said: &#8220;King Arthur&#8217;s Legends have been a universal source of inspiration for hundreds of years and we are delighted that Chelsea FC were on board to explore them with us in this new announcement.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amirkhanova added: &#8220;The campaign revolves around the idea of \u200b\u200bhow the past, present and future are interconnected. Chelsea players are the real &#8216;chosen&#8217; &#8211; a title suitable for the current European champions. Working with Chelsea is like always a great pleasure, and we can&#8217;t wait to see what the team has to show us this season.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Parimatch signed an agreement with the English club at the beginning of the year<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chelsea and Parimatch announced their partnership in early 2021, kicking off a deal that runs for the next three seasons. Under the contract, the <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2021\/09\/16\/parimatch-extends-sports-betting-partnership-with-juventus\/\" target=\"_blank\" rel=\"noreferrer noopener\">betting<\/a> and gaming company will exploit the team&#8217;s brand and a variety of digital, social and logistical assets to create activations for fans and fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guy Laurence, Chelsea FC CEO, concluded: &#8220;When we signed our partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This campaign achieves just that and we look forward to seeing C\u00e9sar, Thiago and Marcos play their role as the &#8216;chosen&#8217; on television screens across Europe in the coming months,&#8221; concluded Laurence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>England&#8217;s Parimatch and Chelsea FC have launched a new campaign inspired by the legends of King Arthur: &#8220;The Sword in Stone&#8221;. The campaign &#8221;The Chosen Ones&#8217; (The Chosen Ones in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":54169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2831],"tags":[7127,3437,3114],"class_list":["post-54199","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports-betting-en","tag-chelsea-en","tag-parimatch-en","tag-sports-betting-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parimatch and Chelsea launch new campaign: \u2018The Chosen - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Parimatch and Chelsea FC, England&#039;s football club, launched a campaign inspired by the legends of King Arthur: &quot;The Sword in Stone&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2021\/11\/22\/parimatch-and-chelsea-launch-new-campaign-the-chosen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parimatch and Chelsea launch new campaign: \u2018The Chosen - 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