{"id":53507,"date":"2021-11-12T11:58:21","date_gmt":"2021-11-12T14:58:21","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2021\/11\/12\/disney-ceo-sports-betting-is-a-very-significant-opportunity-for-the-company\/"},"modified":"2021-11-12T11:59:04","modified_gmt":"2021-11-12T14:59:04","slug":"disney-ceo-sports-betting-is-a-very-significant-opportunity-for-the-company","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2021\/11\/12\/disney-ceo-sports-betting-is-a-very-significant-opportunity-for-the-company\/","title":{"rendered":"Disney CEO: &#8216;Sports betting is a very significant opportunity for the company&#8217;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Disney CEO Bob Chapek has described the <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> market as a &#8220;very significant opportunity&#8221; for the company, noting that its ESPN sports broadcasting platform is the &#8220;perfect&#8221; place for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disney CEO Bob Chapek has described the <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> market as a &#8220;very significant opportunity&#8221; for the company, noting that its ESPN sports broadcasting platform is the &#8220;perfect&#8221; place for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSuffice it to say that we continue to see huge opportunities in sports and all of that, the rights business, our innovative programming and the flexibility achieved through our business, which saw ESPN+ subscribers increase 66% in just the last fiscal year\u201d , he added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When asked about a possible nod to the <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> industry, Chapek noted that any move Disney makes will be consumer driven. \u201cWe believe that sports betting is a significant opportunity for the company. And everything is driven by the consumer.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The CEO added: \u201cIt&#8217;s consumer driven, especially the younger consumer, who will replenish sports fans over time and their desire to have gaming as part of their sporting experience. And as we follow the consumer, we necessarily have to seriously consider getting into the game more broadly. And ESPN is a perfect platform for that.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CEO reveals that he conducted surveys to assess impact on the Disney brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Bob Chapek revealed that the group has carried out some studies to assess the impact on the Disney brand. \u201cWe&#8217;ve done substantial research in terms of impact, not just on the ESPN brand, but on the Disney brand in terms of changing consumer perceptions of the game&#8217;s acceptability. And what we are discovering is very significant.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He explained: \u201cWe have some concerns as a company about our ability to enter the market without impacting the brand. But I can say that, given all the research we&#8217;ve done recently, that&#8217;s not the case. In fact, it strengthens the ESPN brand when you have a betting component and it has no impact on the Disney brand.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cSo going after this demographic opportunity has non-negligible revenue implications. But that&#8217;s something we&#8217;re deeply interested in \u2013 and aggressively pursuing,\u201d he concluded.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ESPN is already in the <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2021\/09\/27\/disney-and-espn-evaluate-strategy-to-enter-sports-betting-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">sports betting<\/a> market, as the platform entered into deals with Caesars Entertainment and DraftKings last year. Both deals include integrations into ESPN&#8217;s digital platforms connecting fans to sportsbook content from Caesars Entertainment, William Hill and DraftKings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Disney CEO Bob Chapek has described the sports betting market as a &#8220;very significant opportunity&#8221; for the company, noting that its ESPN sports broadcasting platform is the &#8220;perfect&#8221; place for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":53471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2831],"tags":[7972,4387,3114],"class_list":["post-53507","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports-betting-en","tag-bob-chapek-en","tag-disney-en","tag-sports-betting-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disney CEO: &#039;Sports betting is a very significant opportunity for the company&#039; - 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