Inter Milan, Series A champions 2020-2021, and HAPPYBET, a brand of the Snaitech Group, have announced a new agreement that will see the German and Austrian operator become the official regional partner of the Italian team.<\/p>\n\n\n\n
The HappyBet brand represents reliability and experience in the German and Austrian markets. In 2017, the company was acquired by the Playtech group, a leading gaming company operating in 24 different countries and which has also controlled Snaitech since 2018.<\/p>\n\n\n\n
A predilection for innovation is the key value that unites the two brands and seals the partnership. The HappyBet brand will receive high visibility through LED signs around Inter Milan’s ‘home’, the ‘San Siro Stadium’.<\/p>\n\n\n\n
The new partnership also includes other exclusive initiatives that will be launched throughout the season that will promote the HappyBet brand to the large fan base of one of the most iconic clubs internationally.<\/p>\n\n\n\n
The bookmaker also recently closed an agreement with AC Milan, becoming the football club’s official betting partner in Germany and Austria. The brand is committed to putting innovation as a priority in this new cooperation.<\/p>\n\n\n\n
According to the signed terms, HappyBet will benefit from greater visibility for German and Austrian football audiences by having LED side signs during Italian Championship matches at San Siro Stadium, home of AC Milan and the Inter Milan.<\/p>\n\n\n\n
This advertising will be conducted through AC Milan’s Digital Billboard Replacement (DBR) technology, allowing the team to visually overlay the bookmaker onto the digital billboards in San Siro.<\/p>\n\n\n\n
Happybet is one of the most dynamic and innovative operators of legal games, online and in over 500 stores in Germany and Austria.<\/p>\n\n\n\n