The Australian Football League (AFL) has admitted that it was a mistake to remove an awareness campaign from its website. The AFL withdrew the ‘Love The Game Not The Odds’ campaign from its website and social media channels just one week after the start of the month-long campaign because it conflicted with sponsorship from Sportsbet to the organ.<\/p>\n\n\n\n
Funded by the Victorian Responsible Gambling Foundation (VRGF), the ad features players from AFL clubs in the Australian state of Victoria, uniting to promote responsible gambling<\/a>. Currently, the campaign is running on all the main TV and radio networks in the state.<\/p>\n\n\n\n The AFL approved the message but did not directly inform VRGF of its decision to discontinue it. However, he acknowledged that it was an error to remove from his site. \u201cAFL has a long-standing relationship with the VRGF,\u201d said an AFL spokesperson.<\/p>\n\n\n\n He continued: \u201cA recent digital campaign was reserved for the Australian Football League website and was mistakenly removed. The AFL looks forward to continuing to work with the VRGF and promote its important responsible gaming message through AFL channels.\u201d<\/p>\n\n\n\n In addition, ESPN’s international sports website also dropped the campaign, much to the foundation’s frustration.<\/p>\n\n\n\n