{"id":43280,"date":"2021-07-26T11:03:40","date_gmt":"2021-07-26T14:03:40","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2021\/07\/26\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\/"},"modified":"2021-07-26T11:04:14","modified_gmt":"2021-07-26T14:04:14","slug":"caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2021\/07\/26\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\/","title":{"rendered":"Caesars Entertainment to pay $138 million for naming rights for the Superdome"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state authorities gave the green light to the $138 million deal over 20 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The home of the National Football League (NFL) New Orleans Saints was formerly known under the name &#8216;Superdome Mercedes-Benz&#8217;, with the 10-year deal, reportedly worth between $50 million and $60 million, maturing on March 31 July 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The long-established naming rights deal comes after Caesars became the NFL&#8217;s first official partner in January 2019, in a deal hailed as a &#8220;sponsorship of reference.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The transition to new sponsorship of naming rights is said to be implemented before the first preseason game, which will be held on August 23, 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement adds that all signage and logo placements must be in the same locations as the existing Mercedes-Benz sponsorship brand and associated assets.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/media.tacdn.com\/media\/attractions-splice-spp-674x446\/0b\/27\/af\/f9.jpg\" alt=\"Caesars-Entertainment-Pays-US138-Million-For-Superdome-Naming Rights\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In a document outlining the final details of the partnership, it reads: &#8220;Caesars is an international brand with a strong presence in Louisiana. The Caesars Superdome represents the state of Louisiana, Louisiana&#8217;s most prominent multipurpose sporting event facility, which it is also recognized around the world&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Caesars Entertainment will promote this prominent installation in its marketing efforts and will serve as &#8216;brand ambassador&#8217; for New Orleans-based events.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the deal will increase Caesars&#8217; presence statewide, with its current footprint including the five properties of &#8216;Harrah&#8217;s Louisiana Downs&#8217;, &#8216;Harrah&#8217;s New Orleans&#8217;, &#8216;Horseshoe Bossier City&#8217;, &#8216;Isle of Capri <a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">Casino<\/a> Hotel Lake&#8217; Charles&#8217; and &#8216;The Belle of Baton Rouge <a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">Casino<\/a> Hotel&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gov. John Bel Edwards is also expected to sign the statewide mobile and retail <a href=\"https:\/\/igamingbrazil.com\/aposta-esportiva\/2021\/07\/26\/betway-torna-se-parceira-oficial-de-apostas-do-eintracht-frankfurt\/#\" target=\"_blank\" rel=\"noreferrer noopener\">sports betting<\/a> bill, which analysts say could attract more than $2.5 billion annually and more than US. $200 million in operator revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state authorities gave the green light to the $138 million deal over 20 years. The [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":43247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3046],"tags":[3250,3114,6954],"class_list":["post-43280","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-en","tag-caesars-entertainment-en","tag-sports-betting-en","tag-superdome-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caesars Entertainment to pay $138 million for naming rights for the Superdome - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Caesars Entertainment is poised to acquire the naming rights to the Superdome stadium for $138 million.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2021\/07\/26\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars Entertainment to pay $138 million for naming rights for the Superdome - iGaming Brazil\" \/>\n<meta property=\"og:description\" content=\"Caesars Entertainment is poised to acquire the naming rights to the Superdome stadium for $138 million.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbrazil.com\/en\/online-en\/2021\/07\/26\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Brazil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igamingbrazil\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-26T14:03:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-26T14:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2021\/07\/Caesars-Entertainment-pagara-US138-milhoes-pelos-direitos-de-nomeacao-do-Superdome-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucas Silva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iGamingBrazil\" \/>\n<meta name=\"twitter:site\" content=\"@iGamingBrazil\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucas Silva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2021\\\/07\\\/26\\\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2021\\\/07\\\/26\\\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\\\/\"},\"author\":{\"name\":\"Lucas Silva\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#\\\/schema\\\/person\\\/67f3b30ffdc2a8b43e04008ade5fcb12\"},\"headline\":\"Caesars Entertainment to pay $138 million for naming rights for the Superdome\",\"datePublished\":\"2021-07-26T14:03:40+00:00\",\"dateModified\":\"2021-07-26T14:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2021\\\/07\\\/26\\\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\\\/\"},\"wordCount\":291,\"publisher\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2021\\\/07\\\/26\\\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingbrazil.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/Caesars-Entertainment-pagara-US138-milhoes-pelos-direitos-de-nomeacao-do-Superdome-.jpg\",\"keywords\":[\"Caesars Entertainment\",\"Sports Betting\",\"Superdome\"],\"articleSection\":[\"Online\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2021\\\/07\\\/26\\\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\\\/\",\"url\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2021\\\/07\\\/26\\\/caesars-entertainment-to-pay-138-million-for-naming-rights-for-the-superdome\\\/\",\"name\":\"Caesars Entertainment to pay $138 million for naming rights for the Superdome - 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