{"id":32214,"date":"2021-04-05T11:42:53","date_gmt":"2021-04-05T14:42:53","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2021\/04\/05\/nfl-signs-data-deal-with-genius-sports\/"},"modified":"2021-04-05T11:42:54","modified_gmt":"2021-04-05T14:42:54","slug":"nfl-signs-data-deal-with-genius-sports","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2021\/04\/05\/nfl-signs-data-deal-with-genius-sports\/","title":{"rendered":"NFL signs data deal with Genius Sports"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The National Football League (NFL) has announced a new data rights partner. The league signed a multi-year agreement with London-based data and technology company Genius Sports (ING). As such, Genius becomes the official data provider for NFL games.<\/p>\n\n<p class=\"wp-block-paragraph\">The group will distribute statistics in real time, and will provide <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> data to national and international bookmakers and media companies. According to a CNBC source, the contract will be valid for four years. Also according to CNBC, the NFL was in negotiations for the rights and was seeking $ 100 million a year.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;We are excited to welcome Genius Sports to the NFL family,&#8221; said Kevin LaForce, NFL vice president of media strategy and business development. &#8220;We look forward to working with Genius as we continue to innovate and improve NFL content on the media and betting platforms.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">As part of its deal with the NFL, Genius can take advantage of live game feeds for betting on international markets. And the group &#8220;will represent the legalized <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> advertising portfolio on all digital platforms owned and operated by the NFL in the United States and in international markets.&#8221;<\/p>\nhttps:\/\/twitter.com\/GeniusSports\/status\/1377717349772627972\n<h2 class=\"wp-block-heading\">Genius Sports will assist in monitoring the NFL betting market<\/h2>\n\n<p class=\"wp-block-paragraph\">In addition, the company will provide its integrity services to monitor bets on football league matches, as maintaining integrity around the product is vitally important.<\/p>\n\n<p class=\"wp-block-paragraph\">Mark Locke, the CEO of Genius Sports, commented on the deal with one of the top sports competitions in the United States in a statement. &#8220;Genius is proud and pleased with the exclusive partnership with the NFL to establish a new era of digital fan engagement for professional sports leagues everywhere.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">Locke added: \u201cOur technology is a world leader in the convergence of official data, betting, streaming and digital media. And, we are excited to bring our exclusive resources to this great sporting competition \u201d.<\/p>\n\n<p class=\"wp-block-paragraph\">The NFL had an agreement with Sportradar to provide its data and has had a stake in that company since 2015. Sportradar, in turn, extended its data agreement with the National Basketball Association (NBA) in October last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National Football League (NFL) has announced a new data rights partner. The league signed a multi-year agreement with London-based data and technology company Genius Sports (ING). As such, Genius [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":32195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3046],"tags":[3528,5091,3411],"class_list":["post-32214","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-en","tag-genius-sports-en","tag-mark-locke-en","tag-nfl-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFL signs data deal with Genius Sports<\/title>\n<meta name=\"description\" content=\"The National Football League (NFL) has signed a multi-year agreement with London-based data and technology company Genius Sports.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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