{"id":229389,"date":"2026-06-03T09:54:06","date_gmt":"2026-06-03T12:54:06","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2026\/06\/03\/first-bet-launches-ultracup-an-engagement-engine-for-players-during-the-world-cup\/"},"modified":"2026-06-03T10:25:30","modified_gmt":"2026-06-03T13:25:30","slug":"first-bet-launches-ultracup-an-engagement-engine-for-players-during-the-world-cup","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en-2\/2026\/06\/03\/first-bet-launches-ultracup-an-engagement-engine-for-players-during-the-world-cup\/","title":{"rendered":"FIRST.bet launches UltraCup: an engagement engine for players during the World Cup"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>FIRST.bet<\/strong> presents <strong>UltraCup<\/strong>, a platform that seeks to keep players engaged throughout the <strong>World Cup<\/strong>. The product brings together real-time group classification, knockout scheduling, long-term tournament bets (<em>Outrights<\/em>), <em>Blind Bets <\/em>on clashes even before they are defined and automatic boosting of <em>Bet Builders<\/em> on the betting slip. <\/p>\n\n<p class=\"wp-block-paragraph\">This way, fans can find everything they need to follow and bet on the competition in a single environment, from the opening whistle to the final whistle.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>FIRST.bet,<\/strong> a Tier 1 technology provider for sportsbooks, has launched UltraCup with the aim of helping operators take advantage of football&#8217;s biggest betting event.<\/p>\n\n<p class=\"wp-block-paragraph\">The upcoming <strong><a href=\"https:\/\/www.fifa.com\/pt\/tournaments\/mens\/worldcup\/canadamexicousa2026\">World Cup<\/a><\/strong> goes beyond a simple temporary increase in activity. The tournament will feature 48 teams and 104 matches. Furthermore, the competition will create a continued period of high demand for operators and bettors.  <\/p>\n\n<h2 class=\"wp-block-heading\">How FIRST.bet structured the UltraCup for the World Cup<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>FIRST.bet<\/strong> developed the <strong>UltraCup<\/strong> to meet this scenario. Thus, operators now have a complete environment for the tournament. At the same time, the platform keeps players engaged from the opening of the group stage to the grand final.  <\/p>\n\n<p class=\"wp-block-paragraph\">UltraCup connects the entire World Cup betting journey in one place. Users follow the classification of groups in real time. Furthermore, they can navigate through the 32nd phase switch until the decision. The platform also brings together long-term bets, <strong>Blind Bets<\/strong> for future clashes and automatic <strong>Bet Builder<\/strong> boosts within the betting slip.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/igamingbrazil.com\/en\/awards\/2026\/02\/20\/tom-light-wins-individual-award-at-the-egr-europe-awards-2026\/\" type=\"post\" id=\"218451\">Tom Light<\/a>, founder and CEO of FIRST.bet, said<\/strong>: <em>\u201cThe World Cup is the one time every football fan is watching, betting and looking for one place to keep up with it all \u2014 and most sportsbooks lose that player to a dozen competing apps.<\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><em>UltraCup keeps the entire tournament in one place: live rankings, knockout brackets, Outrights, automatic boosts and Blind Bets on matches that haven&#8217;t even been defined yet. The operators capture that attention from the opening whistle and keep it until the final.\u201d <\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>UltraCup also has a hub dedicated to the World Cup<\/strong>. In this way, the platform reproduces the way fans follow the competition. Players can monitor the group tables, advance through the knockout bracket, bet on markets such as Champion and Top Scorer and follow odds that change dynamically during the tournament.  <\/p>\n\n<h2 class=\"wp-block-heading\">How UltraCup increases player engagement during the World Cup<\/h2>\n\n<p class=\"wp-block-paragraph\">The product also offers Blind Bets. With this feature, <strong>players can bet on future World Cup matches before the final match is confirmed. <\/strong>As a result, the evolution of the tournament itself becomes part of the betting experience. Furthermore, the resource creates expectations and encourages engagement at all stages of the competition.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>UltraCup <\/strong>also includes <strong>Auto Boost Builder<\/strong>. The feature applies automatic odds boosts to qualified Bet Builders directly on the bet slip. Additionally, operators can configure boosts by sport, tournament, league or customer segment. Likewise, the platform allows instant activation or deactivation and different boost levels.   <\/p>\n\n<p class=\"wp-block-paragraph\">Another new feature is the <em>Welcome Bonus Boost.<\/em> The functionality allows operators to create boosted odds promotions for new customers who have not yet placed a bet. Therefore, the tool acts at an important moment in the user&#8217;s journey and <strong>helps operators convert new registrations into active players during the tournament.<\/strong>  <\/p>\n\n<p class=\"wp-block-paragraph\">Although <strong>FIRST.bet<\/strong> launches the UltraCup with a focus on the World Cup, the company has developed its structure to go beyond a single tournament. Thus, the company intends to expand the same experience to major football leagues and competitions. The<strong> project will also include other sports<\/strong>. This way, operators will be able to use the same engagement mechanism for the main events on the calendar.   <\/p>\n\n<p class=\"wp-block-paragraph\">FIRST.bet serves over 75 active operators and over 100 partners and processes millions of transactions daily across Latin America, Europe and Africa. The company received the <em>\u201cSportsbook Supplier of the Year\u201d<\/em> award at the SBC Awards 2025 and the EGR LATAM Awards 2025. Later, it also won recognition as <em>\u201cBest Sportsbook Provider\u201d<\/em> at the BiS SiGMA South America 2026.  <\/p>\n\n<h2 class=\"wp-block-heading\">About FIRST.bet<\/h2>\n\n<p class=\"wp-block-paragraph\">FIRST \u2013 Best in Sports provides Tier 1 technology for sportsbooks and serves more than 75 operators in different markets. Among them are<strong> brands present in the group of the 20 largest in Brazil in GGR (Gross Gaming Revenue).<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">Former SBTech leaders founded the company with a focus on performance, speed and scalability. Currently, FIRST offers a fully managed sportsbook for operators in Latin America, Europe and Africa. <\/p>\n\n<p class=\"wp-block-paragraph\">The company holds licenses from the Malta Gaming Authority and the Swedish Gambling Authority. In addition, it has GLI-33 certification and ISO audits.  <\/p>\n\n<p class=\"wp-block-paragraph\">In recent years, the company has received the <em>\u201cSportsbook Supplier of the Year\u201d<\/em> awards at the SBC Awards 2025 and the EGR LATAM Awards 2025, <em>\u201cBest Sportsbook Provider\u201d<\/em> at the BiS SiGMA South America 2026 and <em>\u201cIndividual Achievement Award\u201d<\/em> at the EGR Awards 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIRST.bet presents UltraCup, a platform that seeks to keep players engaged throughout the World Cup. The product brings together real-time group classification, knockout scheduling, long-term tournament bets (Outrights), Blind Bets [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":229358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21939],"tags":[23786,23787,6752],"class_list":["post-229389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports-betting-en-2","tag-first-bet","tag-ultracup","tag-world-cup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FIRST.bet launches UltraCup: an engagement engine for players during the World Cup - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"FIRST.bet launches UltraCup for World Cup with Blind Bets, automatic bonuses and advanced continuous engagement features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en-2\/2026\/06\/03\/first-bet-launches-ultracup-an-engagement-engine-for-players-during-the-world-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIRST.bet launches UltraCup: an engagement engine for players during the World Cup\" \/>\n<meta property=\"og:description\" content=\"The upcoming World Cup goes beyond a simple temporary increase in activity. The tournament will feature 48 teams and 104 matches. Furthermore, the competition will create a continued period of high demand for operators and bettors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en-2\/2026\/06\/03\/first-bet-launches-ultracup-an-engagement-engine-for-players-during-the-world-cup\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Brazil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igamingbrazil\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T12:54:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T13:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/06\/FIRST.bet-lanca-UltraCup-um-motor-de-engajamento-para-jogadores-durante-a-Copa-do-Mundo-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Luiz Vinicius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"FIRST.bet launches UltraCup: an engagement engine for players during the World Cup\" \/>\n<meta name=\"twitter:description\" content=\"The upcoming World Cup goes beyond a simple temporary increase in activity. 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