Codere launched its new advertising campaign called “Laborat\u00f3ri” o in Colombia, a proposal developed by the Colombian production company Noria, which highlights the company’s offer of games.<\/p>\n\n
Carlos “El Pibe” Valderrama is the star once again. He lives a “crazy genius” in a laboratory where fun proposals come out for Codere’s followers.<\/p>\n\n
\u201cThis is a series of very attractive ads, as it manages to highlight the strengths of Codere\u2019s game proposal in a good-natured tone and at the same time connect to all the target audiences of the group thanks to its protagonist, El Pibe Valderrama “, explained Carlos Gonz\u00e1lez de las Cuevas, head of Marketing at Codere Apuestas.<\/p>\n\n