{"id":223774,"date":"2026-04-10T11:19:56","date_gmt":"2026-04-10T14:19:56","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2026\/04\/10\/with-15-8-thousand-participants-bis-sigma-south-america-2026-closes-historic-edition-in-sao-paulo\/"},"modified":"2026-04-13T11:39:42","modified_gmt":"2026-04-13T14:39:42","slug":"with-15-8-thousand-participants-bis-sigma-south-america-2026-closes-historic-edition-in-sao-paulo","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/event-coverage-en\/2026\/04\/10\/with-15-8-thousand-participants-bis-sigma-south-america-2026-closes-historic-edition-in-sao-paulo\/","title":{"rendered":"With 15.8 thousand participants, BiS SiGMA South America 2026 closes historic edition in S\u00e3o Paulo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">There was no shortage of memorable moments in S\u00e3o Paulo after <strong>four intense days<\/strong> of <a href=\"https:\/\/igamingbrazil.com\/en\/event-coverage-en\/2026\/04\/09\/bis-sigma-south-america-2026-image-gallery-from-the-last-day\/\">BiS SiGMA South America<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">This year, the summit reaps the fruits of an <strong>initial successful investment in the local market.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">With consistent year-on-year growth, driven by <strong>regulation and high industry demand in Brazil<\/strong>, there is no doubt that the<strong> event has proven to be exactly where the sector needs it.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">With the presence of<strong> sports icons<\/strong>, such as <strong>Formula 1 legend Rubens Barrichello<\/strong> and <strong>Ultimate Fighting Championship (UFC) champion Carlos Prates<\/strong>, as well as <strong>exclusive networking experiences<\/strong>, the edition exceeded expectations and established itself as the <strong>biggest in the event&#8217;s history.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-223741\" srcset=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-1024x576.jpeg 1024w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-300x169.jpeg 300w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-768x432.jpeg 768w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-1536x864.jpeg 1536w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-747x420.jpeg 747w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-150x84.jpeg 150w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-696x392.jpeg 696w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1-1068x601.jpeg 1068w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-1.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">How strategic networking and social engagement dictated the pace of the event<\/h2>\n\n<p class=\"wp-block-paragraph\">The experience started with a focus on<strong> high-level connections<\/strong>. The first day opened with <strong>networking designed to bring together the right people in the right places.<\/strong> <\/p>\n\n<p class=\"wp-block-paragraph\">The<strong> Nexus Elite golf tournament<\/strong> offered a full day of matches for <strong>40 select guests<\/strong>, while the official reception at <strong>Boteco S\u00e3o Bento, in Vila Madalena<\/strong>, combined <strong>traditional Brazilian barbecue with music and early credential collection.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The agenda also provided adrenaline at<strong> iFLY Brazil<\/strong> and immersion at<strong> Sweet Secrets<\/strong>, a <strong>secret bar inspired by the backstage of 1960s New York.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In the field of <strong>recognition a<\/strong>nd <strong>social impact<\/strong>, the first day was crowned by the <strong>SiGMA Awards<\/strong>, followed by a <a href=\"https:\/\/igamingbrazil.com\/en\/awards\/2026\/04\/07\/list-of-sigma-awards-2026-winners-revealed\/\">charity auction that raised almost \u20ac25,000 for social causes.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>Hall of Game<\/strong> panel also <strong>honored prominent executives in the sector,<\/strong> including <strong>Almir Ribeiro (CEO of BetMGM Brasil),<\/strong> <strong>Oscar Oru\u00e9 (National Director of Tax Revenue of Paraguay) <\/strong>and <strong>Cassio Filter (KTO).<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The following day, the <strong>BiS Awards celebrated the largest companies in the country<\/strong> and<strong> presented honorary awards to leaders such as Plinio Lemos, Amilton Noble, Ana Helena Pamplona, \u200b\u200bAna Barbara Teixeira, Paulo Saad and Witoldo Hendrich.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A second <strong>art auction<\/strong> raised a further <strong>\u20ac18,700 for SiGMA Foundation projects.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Participants were also able to see the impact of these social actions up close during the<strong> one-year celebration of the Faculdade de Luta Sports School.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-1024x576.jpeg\" alt=\"\" class=\"wp-image-223743\" srcset=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-1024x576.jpeg 1024w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-300x169.jpeg 300w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-768x432.jpeg 768w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-1536x864.jpeg 1536w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-747x420.jpeg 747w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-150x84.jpeg 150w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-696x392.jpeg 696w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2-1068x601.jpeg 1068w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-2.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Sports stars, live fights and the focus on sector regulation<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Sports idols<\/strong> were out in force during the three days of the fair.<\/p>\n\n<p class=\"wp-block-paragraph\">At the opening ceremony, <strong>Rubens Barrichello<\/strong> gave a passionate speech about his <strong>childhood and journey to success<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The former driver, who also serves as <strong>Non-Executive Director of SOFTSWISS<\/strong>, made history by <strong>driving his car through the pavilion to the brand&#8217;s stand.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;I&#8217;ve been very lucky in my life&#8230; I only got there because I received a lot of help. And today, my way is to give back. Who knows, maybe a partnership between the institute and SiGMA&#8230; one million&#8230; could turn into two million&#8221;, declared Barrichello.<\/p>\n\n<p class=\"wp-block-paragraph\">The space also hosted<strong> football stars<\/strong> such as<strong> Zinho, Diego Lugano, Luiz\u00e3o, Vampeta, M\u00fcller and Alo\u00edsio Chulapa, <\/strong>as well as an <strong>installation from the Pel\u00e9 museum.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Bringing the action inside the fair for the first time, the<strong> Centurion Grand Prix <\/strong>format erected an octagon in the pavilion for <strong>real MMA fights<\/strong>, where <strong>Yuri Popeye took the crown after beating Luciano Oliveira.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">At the<strong> 1xBet <\/strong>stand, <strong>UFC champion Carlos Prates<\/strong> attracted crowds when he spoke about <strong>discipline and high performance.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">While the entertainment was in full swing, the three simultaneous stages focused on the <strong>technical and legal transition of the market.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Topics such as<strong> responsible advertising, taxation and the convergence of physical casinos to the digital environment<\/strong> dominated the agenda.<\/p>\n\n<p class=\"wp-block-paragraph\">As explained by <strong>H.E. Lucimara Batista dos Reis, Consul and CCO (Chief Compliance Officer) of AML at the Honorary Consulate of Brazil:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Brazil is going through a moment of transition&#8230; gambling has always existed in Brazil, and today it is moving towards this regulated side. Responsible gambling is not punitive, it is educational.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">The fair ended with <strong>Felipe Fraga Gercossimo<\/strong> becoming the winner of the <strong>Startup Pitch battle for Dale Academy.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-1024x576.jpeg\" alt=\"\" class=\"wp-image-223745\" srcset=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-1024x576.jpeg 1024w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-300x169.jpeg 300w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-768x432.jpeg 768w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-1536x864.jpeg 1536w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-747x420.jpeg 747w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-150x84.jpeg 150w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-696x392.jpeg 696w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3-1068x601.jpeg 1068w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2026\/04\/BiS-SiGMA-3.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Next editions<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>BiS SiGMA South America<\/strong> already has a return date: <strong>April 5th to 8th, 2027<\/strong>. Don&#8217;t miss the <a href=\"https:\/\/sigma.world\/news\/save-up-to-800-on-bis-sigma-south-america-2027-tickets\/\">advance ticket purchase offer<\/a> available for a limited time this month! Before that, the global roadshow heads to the<strong> Philippines<\/strong>, where<strong> <a href=\"https:\/\/sigma.world\/pt-br\/summits\/asia\/\">SiGMA Asia<\/a> will take place between May 31st and June 3rd<\/strong>.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was no shortage of memorable moments in S\u00e3o Paulo after four intense days of BiS SiGMA South America. This year, the summit reaps the fruits of an initial successful [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":223739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3487],"tags":[8662,22374,4830],"class_list":["post-223774","post","type-post","status-publish","format-standard","has-post-thumbnail","category-event-coverage-en","tag-betting-event","tag-bis-sigma-south-america-2026","tag-sao-paulo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With 15.8 thousand participants, BiS SiGMA South America 2026 closes historic edition in S\u00e3o Paulo - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"In its fourth year, BiS SiGMA South America reaps the rewards of an initial successful investment in the local market.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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