{"id":216700,"date":"2026-02-02T10:54:36","date_gmt":"2026-02-02T13:54:36","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2026\/02\/02\/guarani-signs-deal-with-betting-company-for-main-sponsorship-in-the-final-stretch-of-the-paulistao-sao-paulo-state-championship\/"},"modified":"2026-02-02T11:59:20","modified_gmt":"2026-02-02T14:59:20","slug":"guarani-signs-deal-with-betting-company-for-main-sponsorship-in-the-final-stretch-of-the-paulistao-sao-paulo-state-championship","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/bookmakers\/2026\/02\/02\/guarani-signs-deal-with-betting-company-for-main-sponsorship-in-the-final-stretch-of-the-paulistao-sao-paulo-state-championship\/","title":{"rendered":"Guarani signs deal with betting company for main sponsorship in the final stretch of the Paulist\u00e3o (S\u00e3o Paulo State Championship)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/guaranifc.com.br\/\">Guarani Futebol Clube<\/a><\/strong> announced, last Saturday (30), its new main sponsorship for the last matches of the <strong>Campeonato Paulista<\/strong>: the<strong> betting company Bigbet<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">In this sense, even with a contract valid only until the end of the competition, the Campinas club affirms that the agreement represents a significant commercial move. Thus, the partnership reinforces its positioning as a modern club, attractive to the market and attentive to great activation opportunities. <\/p>\n\n<h2 class=\"wp-block-heading\">Who was in charge of the negotiation?<\/h2>\n\n<p class=\"wp-block-paragraph\">The club&#8217;s current management, led by<strong> president R\u00f4mulo Amaro,<\/strong> was responsible for signing the new contract.<\/p>\n\n<p class=\"wp-block-paragraph\">With the <strong>direct involvement of Adriano Hintze, head of the club&#8217;s Marketing department<\/strong>, the partnership reinforces a solid, results-oriented commercial plan.<\/p>\n\n<h2 class=\"wp-block-heading\">Betting sponsorships in Brazil<\/h2>\n\n<p class=\"wp-block-paragraph\">Recent research has indicated <strong>growth in betting sponsorships in Brazilian football by 2025<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/igamingbrazil.com\/en\/bookmakers\/2026\/01\/23\/research-indicates-growth-in-betting-sponsorships-in-brazilian-football\/?doing_wp_cron=1770037311.0728390216827392578125\">According to the Sponsorship Map study, conducted by Ibope Repucom<\/a>, the S\u00e9rie A of the Brazilian Championship featured <strong>164 different brands throughout 2025<\/strong>, representing a <strong>24% increase compared to the previous year<\/strong>, when 132 companies were present on the uniforms.<\/p>\n\n<p class=\"wp-block-paragraph\">Thus,<strong> BigBet<\/strong>&#8216;s <strong>arrival <\/strong>at Guarani further increases the number of <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a> brands on the shirts of Brazilian teams, which represent the third largest segment among sponsorships in the country.<\/p>\n\n<p class=\"wp-block-paragraph\">For now, betting companies are only behind the <strong>financial sector,<\/strong> which leads the ranking, and the <strong>&#8220;real estate, construction and finishing&#8221; sector<\/strong>, which occupies second place among the segments that sponsor the most teams in Brazil.<\/p>\n\n<h2 class=\"wp-block-heading\">A successful debut<\/h2>\n\n<p class=\"wp-block-paragraph\">Guarani&#8217;s first match with the new logo on their jersey couldn&#8217;t have gone better. <strong>On the field, Guarani beat Ponte Preta 1-0 in Derby 213.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The victory propelled the team to <strong>4th place in the championship<\/strong>, giving them a strong chance of <strong>qualifying for the next phase.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guarani Futebol Clube announced, last Saturday (30), its new main sponsorship for the last matches of the Campeonato Paulista: the betting company Bigbet. In this sense, even with a contract [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":216650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14873],"tags":[22907,21014,6042],"class_list":["post-216700","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bookmakers","tag-bigbet","tag-football-sponsorship-en","tag-guarani-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guarani signs deal with betting company for main sponsorship in the final stretch of the Paulist\u00e3o (S\u00e3o Paulo State Championship) - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"The betting company Bigbet will be the main sponsor of Guarani until the end of the state championship, which is nearing its decisive phase.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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