{"id":215064,"date":"2026-01-15T08:37:56","date_gmt":"2026-01-15T11:37:56","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2026\/01\/15\/one-year-of-regulated-betting-market-the-next-step-is-to-combat-the-illegal-sector-and-regulate-land-based-gambling\/"},"modified":"2026-01-15T10:22:08","modified_gmt":"2026-01-15T13:22:08","slug":"one-year-of-regulated-betting-market-the-next-step-is-to-combat-the-illegal-sector-and-regulate-land-based-gambling","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en-2\/2026\/01\/15\/one-year-of-regulated-betting-market-the-next-step-is-to-combat-the-illegal-sector-and-regulate-land-based-gambling\/","title":{"rendered":"One year of regulated betting market: the next step is to combat the illegal sector and regulate land-based gambling"},"content":{"rendered":"\n

The sports betting<\/a> and online gaming sector completes its first year under regulation in Brazil. Leonardo Baptista<\/a>, CEO and co-founder of Pay4Fun, assesses this period and analyzes the main challenges that the legalized market still needs to face in the country. Check it out! <\/p>\n\n

Brazil took its time, but finally regulated sports betting<\/a>. In almost a year, the sector has already taken on the contours of a public policy,<\/strong> going from an industry that already existed in practice to a market that has started to generate formal jobs, investment in technology, and operate with clear rules. That was the right move. <\/p>\n\n

But the process is still incomplete. The illegal market continues to account for about 60% of operations in the country<\/strong>, according to studies by the Brazilian Institute for Responsible Gaming (IBJR) and Locomotiva Pesquisa & Estrat\u00e9gia. <\/p>\n\n

In other words, most of the money involved remains beyond the reach of oversight, tax collection, and policies to protect gamblers, which represents a challenge not only economically, but also in terms of consumer protection.<\/p>\n\n

One of the structural factors behind this distortion lies in the way regulation has progressed: it doesn’t cover land-based gambling, which opens up even more opportunities for illegal gambling at the moment.<\/p>\n\n

\u201cIn several countries, the approach was reversed: first, in-person regulation was followed by digital regulation. This choice allowed the sector to transform into a driver of tourism, formal employment, and economic development. Brazil has the potential to replicate this experience, provided that regulatory advancements occur with legal certainty and a comprehensive impact analysis. <\/em>“, explains Leonardo Baptista, CEO and co-founder of Pay4Fun.<\/strong><\/p>\n\n

According to the executive, including land-based gambling in the regulation <\/strong>would bring immediate gains: more revenue, greater job creation, and greater monitoring capacity. Not regulating what already exists does not reduce the activity, it only prevents the State from monitoring and controlling it. <\/p>\n\n

According to him, another crucial point is the use of cryptocurrencies<\/strong>. Today, a significant portion of illegal betting relies on crypto transactions to avoid tracking. The Central Bank<\/a> is moving towards complete regulation of this environment, but this needs to be accompanied by the possibility of using crypto as well by licensed betting operators. <\/p>\n\n

Otherwise, the informal sector will continue to benefit from a technology that could be an ally of oversight if integrated into the regulated financial system.<\/p>\n","protected":false},"excerpt":{"rendered":"

The sports betting and online gaming sector completes its first year under regulation in Brazil. 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