{"id":212910,"date":"2025-12-15T08:37:38","date_gmt":"2025-12-15T11:37:38","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2025\/12\/15\/softswiss-reveals-the-best-time-to-launch-a-sports-betting-site-before-the-world-cup\/"},"modified":"2025-12-15T08:48:40","modified_gmt":"2025-12-15T11:48:40","slug":"softswiss-reveals-the-best-time-to-launch-a-sports-betting-site-before-the-world-cup","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/sports-betting-en-2\/2025\/12\/15\/softswiss-reveals-the-best-time-to-launch-a-sports-betting-site-before-the-world-cup\/","title":{"rendered":"SOFTSWISS reveals the best time to launch a sports betting site before the World Cup"},"content":{"rendered":"\n

SOFTSWISS shares insights on why operators should launch a sports betting<\/a> site six months before the 2026 FIFA World Cup. Victor Sekushenko, Head of Sales at SOFTSWISS Sportsbook, describes the revenue advantages in a newly published video commentary<\/strong>. The company is a leading international technology <\/a>provider with over 15 years in the iGaming<\/a> industry. <\/p>\n\n

Although the 2026 FIFA World Cup is still six months away, operators delaying the launch of a betting site are already falling behind. In an interview, Victor Sekushenko explains how an early launch unlocks the full potential of the event.<\/strong> <\/p>\n\n

He also describes why a strategy focused solely on casino<\/a> games is no longer sufficient in today’s market. As well as how, under these conditions, operators can increase bets per player by 50%<\/strong>. Sekushenko <\/strong>provides a step-by-step explanation of the complete timeline, helping operators understand what actions to take and when. <\/p>\n\n

How can prior planning affect the success of a project?<\/h2>\n\n

According to Victor Sekushenko,<\/strong> data is fundamental to this process. \u201cWhen a sports betting<\/a> site has been active for some time before a major event like the 2026 FIFA World Cup, operators already know which markets attract players, which teams generate the most interest, and which promotions truly create engagement. This data makes pre-tournament activation much more effective and cost-effective,\u201d he states. <\/p>\n\n

He emphasizes that launching a sports betting<\/a> site is not a short-term action tied to the 2026 FIFA World Cup, but rather a strategic decision for long-term business growth. <\/p>\n\n

And although a slowdown is expected after the event, operators will be in a better position to win back audiences through consistent bonuses, jackpots, loyalty programs, and personalized offers. <\/p>\n\n

Advance planning also helps build an active player base<\/strong>. Therefore, it allows for adjusting and refining offerings and entering peak betting periods fully prepared. Sustainable success comes from planning, experimentation, and offering a solid player experience before they migrate to another brand. <\/p>\n\n

The strategy described by Victor Sekushenko reflects the extensive experience behind SOFTSWISS Sportsbook<\/a>, which continues to be recognized throughout the industry. In November 2025, the product was awarded Best Online Sports Betting Provider at the SiGMA South Asia Awards 2025.<\/a> <\/p>\n\n

In December 2025, SOFTSWISS Sportsbook was also named Best Sports Provider of the Year at the Malta iGaming Affiliates Awards 2025.<\/a><\/p>\n\n

About SOFTSWISS<\/h2>\n\n

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming<\/a> industry. SOFTSWISS provides comprehensive software for iGaming project management. <\/p>\n\n

The company’s product portfolio includes the Casino<\/a> Platform, the Game Aggregator with over 35,000 casino<\/a> games, the Affilka Affiliate Platform, Sports Betting Software, and the Jackpot Aggregator. The team of experts, based in Malta, Poland, and Georgia, comprises over 2,000 employees. <\/p>\n","protected":false},"excerpt":{"rendered":"

SOFTSWISS shares insights on why operators should launch a sports betting site six months before the 2026 FIFA World Cup. 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