{"id":204580,"date":"2025-10-10T09:51:11","date_gmt":"2025-10-10T12:51:11","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2025\/10\/10\/squid-gamebler-partnership-between-traffic-devils-and-inout-highlights-success-in-the-korean-market\/"},"modified":"2025-10-10T10:33:13","modified_gmt":"2025-10-10T13:33:13","slug":"squid-gamebler-partnership-between-traffic-devils-and-inout-highlights-success-in-the-korean-market","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/nao-categorizado\/2025\/10\/10\/squid-gamebler-partnership-between-traffic-devils-and-inout-highlights-success-in-the-korean-market\/","title":{"rendered":"Squid Gamebler: Partnership between Traffic Devils and InOut highlights success in the Korean market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Squid Gamebler,<\/strong> developed by<strong>\n  <a href=\"https:\/\/igamingbrazil.com\/en\/nao-categorizado\/2025\/10\/01\/inout-games-launches-its-first-slot-meet-chicken-royal\/\"> InOut<\/a>\n<\/strong> , emerged as a response to the competitive landscape in <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Coreia_do_Sul\">South Korea<\/a>. The country is one of the most challenging geographies in the market, with strict moderation, high costs, and competitive media auctions. Classic games like <em>Plinko <\/em>were already saturated, and the public was tired of repetitive creatives. <\/p>\n\n<p class=\"wp-block-paragraph\">The turning point came when the <strong>Devils Facebook Team<\/strong> identified the potential of <strong>Squid Gamebler<\/strong> amid the recent rise of <em>Round 6 (Squid Game)<\/em> in local media. The title attracted attention for combining a widely recognized narrative with more dynamic and modern mechanics than traditional <em>crash games<\/em>, becoming a turning point for digital campaigns in the country. <\/p>\n\n<p class=\"wp-block-paragraph\">In Korea, <em>Squid Game<\/em> is a cultural touchstone. Everyone recognizes the visuals and memes; the setting conveys trust and instantly captures attention. For users, the content feels &#8220;native,&#8221; which increases CTR (click-through rate) and engagement compared to generic<em> slots<\/em>.  <\/p>\n\n<p class=\"wp-block-paragraph\">The popularity of the <em>Squid Game<\/em> keyword directly fueled the launch\u2014players recognized the theme even at the announcement stage. As a result, campaigns gained traction faster, and the game received additional prominence in the auction. <\/p>\n\n<h2 class=\"wp-block-heading\">Preparation and configuration<\/h2>\n\n<p class=\"wp-block-paragraph\">The team started by testing different elements of the funnel:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Funnel Type:<\/strong> PWA<\/li>\n\n\n\n<li><strong>Creatives:<\/strong> <em>motion <\/em>and UGC <em>(User Generated Content) <\/em>formats<\/li>\n\n\n\n<li><strong>Release configuration<\/strong>: Multiple rounds of testing<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Local context was crucial. In Korea, native ecosystems dominate\u2014<g id=\"gid_0\">Naver<\/g> is the leading search engine,<g id=\"gid_1\"> KakaoTalk <\/g>is the most widely used messaging app, and local social networks have a strong presence. Global platforms like Facebook and Google are less visible, but can perform well with proper localization.  <\/p>\n\n<h3 class=\"wp-block-heading\">Initial steps<\/h3>\n\n<p class=\"wp-block-paragraph\">The launch began on Facebook, with several <em>offers <\/em>tested in parallel.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Offer 1 <\/strong>converted strongly from day one and became the focus of scaling.<\/li>\n\n\n\n<li><strong>Offer 2 <\/strong>underperformed in the installation phase and was quickly discontinued.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Traffic was then redirected entirely to the PWA funnel, which allowed for full customization\u2014a localized <em>Squid Gamebler<\/em>-style design, Korean language, local currency (KRW), and integrated bonuses. This cohesive structure kept conversion rates consistent and ROI under control. <\/p>\n\n<p class=\"wp-block-paragraph\">The creative department was involved from the research stage. After analyzing what worked in similar funnels in this GEO, the designers received detailed briefings. Observing the reactions of Korean <em>streamers<\/em>,<em> YouTubers<\/em>, and influencers, they created natural UGC scripts that resonated with the audience.  <\/p>\n\n<p class=\"wp-block-paragraph\">Realism became the main conversion factor\u2014honest presentation, native language, and authentic tone.<\/p>\n\n<h2 class=\"wp-block-heading\">Creatives and location<\/h2>\n\n<p class=\"wp-block-paragraph\">Asian markets once responded well to flashy creatives, with neon lights and exaggerated gains\u2014but that era is over. Today, realism and cultural relevance are the deciding factors. <\/p>\n\n<p class=\"wp-block-paragraph\">A referral mechanism with \u201cinvite a friend\u201d bonuses increased retention and LTV.<\/p>\n\n<p class=\"wp-block-paragraph\">Two main creative formats were used:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Motion<\/strong>: Simple demonstrations of gameplay and genuine emotions of victory.<\/li>\n\n\n\n<li><strong>UGC:<\/strong> Realistic smartphone gameplay, authentic reactions, and full localization (language + currency).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Authenticity was the key principle\u2014no fake jackpots, just moderate, credible winnings. This transparency built trust and improved funnel performance. <\/p>\n\n<p class=\"wp-block-paragraph\">Creative names were shared with the partner for cross-tracking of ROI and quality metrics. When performance stabilized, the affiliate department confirmed the results before the partner even returned, resulting in a +$20 fee increase and a direct improvement in overall savings. <\/p>\n\n<h2 class=\"wp-block-heading\">Optimization and strategy<\/h2>\n\n<p class=\"wp-block-paragraph\">The team prioritized their KPIs in order: <strong>CPI <\/strong>(cost per install),<strong> CPR <\/strong>(cost per registration), and <strong>CR<\/strong> (conversion rate), considering ROI and <strong>CPD <\/strong>as resulting metrics.<\/p>\n\n<p class=\"wp-block-paragraph\">The budgeting strategy used the <strong>Campaign Budget Optimization (CBO) <\/strong>model. Since most traffic occurs at night, manual bid control (ABO) carried the risk of overspending. With CBO, Facebook automatically distributed the budget across ad sets, optimizing conversions.  <\/p>\n\n<p class=\"wp-block-paragraph\">Targeting remained broad: all of South Korea, 21 and older, all genders. Language and interests remained open\u2014no keywords like &#8220;<a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">casino<\/a>&#8221; or &#8220;gambling&#8221; were used to limit the audience. The creative itself acted as the primary filter, allowing the algorithms to discover new conversion segments.  <\/p>\n\n<p class=\"wp-block-paragraph\">The budget mechanics followed the <strong>1\u20133\u20131<\/strong> principle:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>1 campaign \u2192 3 ad sets \u2192 1 ad per set.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">This structure improved algorithm learning and signal clarity. Scaling occurred through gradual budget increases (+10\u201320% daily) and duplicating campaigns across different accounts, expanding reach without increasing frequency. <\/p>\n\n<p class=\"wp-block-paragraph\">As a result, traffic volume grew steadily while maintaining efficient CPI and CR metrics.<\/p>\n\n<h2 class=\"wp-block-heading\">Moderation challenges<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Korean moderation is one of the strictest<\/strong>. Initially, <em>Squid Gamebler<\/em>&#8216;s creatives passed review easily, but after a few days, they began to be rejected. To extend the campaigns&#8217; lifespan, the team used neutral video previews, which helped bypass automatic filters\u2014a temporary but effective solution. <\/p>\n\n<p class=\"wp-block-paragraph\">The creative teams quickly produced new batches of UGC and <em>motion<\/em> ads with updated scripts and localized styling. Constant rotation and production speed kept the campaigns moving and healthy. <\/p>\n\n<h3 class=\"wp-block-heading\">Performance and stability<\/h3>\n\n<p class=\"wp-block-paragraph\">Conversion rates in Korea tend to fluctuate\u2014due to payment systems, user behavior, or market trends. The team evaluated performance over longer periods, focusing on ROI consistency rather than daily spikes. <\/p>\n\n<p class=\"wp-block-paragraph\">This approach ensured KPIs were met and campaigns remained profitable until creatives ran out and competition increased.<\/p>\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n<p class=\"wp-block-paragraph\">Over 30 days, the campaign recorded:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>FTD:<\/strong> 1.098<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> US$ 229.660<\/li>\n\n\n\n<li><strong>Profit:<\/strong> US$ 95.000<\/li>\n\n\n\n<li><strong>Expenses:<\/strong> US$ 133.000<\/li>\n\n\n\n<li><strong>Deposits:<\/strong> US$ 176.193<\/li>\n\n\n\n<li><strong>ROI:<\/strong> 72%<\/li>\n\n\n\n<li><strong>DEP2SPEND:<\/strong> 75%<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The results confirmed the stability and high quality of traffic, validating the effectiveness of the creative strategy and localization.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Squid Gamebler<\/em> brought triggers that immediately resonated with users: a recognizable setting, simple mechanics, and appealing visuals for the algorithms. For a small geographic region like Korea, this combination was ideal\u2014fast entry, high engagement, and sustainable performance. <\/p>\n\n<p class=\"wp-block-paragraph\">For game integration inquiries, <strong>\n  <a href=\"https:\/\/bit.ly\/46TmQ5j\">contact <\/a>\n<\/strong>the <strong>InOut Games<\/strong> team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Squid Gamebler, developed by InOut , emerged as a response to the competitive landscape in South Korea. The country is one of the most challenging geographies in the market, with [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":204553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21881,21879,21880],"class_list":["post-204580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nao-categorizado","tag-inout-en","tag-squid-gamebler-en","tag-traffic-devils-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Squid Gamebler: Partnership between Traffic Devils and InOut highlights success in the Korean market - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Traffic Devils and InOut&#039;s partnership with Squid Gamebler achieves high ROI and engagement by tapping into Korean cultural success.\" \/>\n<meta name=\"robots\" content=\"index, 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