{"id":204210,"date":"2025-10-08T10:24:29","date_gmt":"2025-10-08T13:24:29","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2025\/10\/08\/exclusive-the-word-of-the-moment-is-retention-says-monara-shainny-ceo-of-playercore\/"},"modified":"2025-10-08T12:29:13","modified_gmt":"2025-10-08T15:29:13","slug":"exclusive-the-word-of-the-moment-is-retention-says-monara-shainny-ceo-of-playercore","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/event-coverage-en\/2025\/10\/08\/exclusive-the-word-of-the-moment-is-retention-says-monara-shainny-ceo-of-playercore\/","title":{"rendered":"Exclusive: \u201cThe word of the moment is retention,\u201d says Monara Shainny, CEO of PlayerCore"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Exclusivo: \u201cA palavra do momento \u00e9 reten\u00e7\u00e3o\u201d, diz Monara Shainny, CEO da PlayerCore\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/mc0nheV6a-4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Responsible gaming has always been a priority for Monara Shainny, CEO of PlayerCore<\/strong>. In an exclusive interview, she explained her company&#8217;s operations and how it uses technology to boost the business of its partner operators. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Regulation was a victory for everyone. Everyone expected different results, but the market has taken off and grown again. I see responsible gaming as an ally today. Those who can work and promote it correctly can have more sustainable operations and help prevent the market from collapsing,&#8221; he stated.<\/p>\n\n<p class=\"wp-block-paragraph\">For Monara, <strong>2025 is the year of operational efficiency.<\/strong> &#8220;We are being forced to accelerate the professionalization of the market. The buzzword of the moment is retention. It&#8217;s something I advocate: understanding the best way to retain and retain players who have the opportunity to play. That&#8217;s where responsible gaming comes in,&#8221; he explained. <\/p>\n\n<h2 class=\"wp-block-heading\">Use of technology<\/h2>\n\n<p class=\"wp-block-paragraph\">PlayerCore&#8217;s CEO also highlighted the need to leverage <strong>technology to benefit businesses today<\/strong>. &#8220;PlayerCore was born with <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Intelig%C3%AAncia_artificial\">AI<\/a> . My background is in programming, so I&#8217;ve always been immersed in this field. It&#8217;s impossible not to leverage technology to your advantage. We have proprietary software, where I use all this intelligence to help operators identify key bottlenecks throughout their journey.&#8221;    <\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, Monara emphasized that the company was founded with the goal of being a movement of constant change. &#8220;This movement is focused on retention. Everything we understand that can contribute to the <a href=\"https:\/\/igamingbrazil.com\/online\/2024\/03\/11\/o-que-e-igaming\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"igaming\">iGaming<\/a> market\u2014initially focused on Brazil, but not limited to us\u2014we will deliver. One of our commitments is to deliver monthly. That&#8217;s our role: to contribute to the industry,&#8221; he concluded.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Responsible gaming has always been a priority for Monara Shainny, CEO of PlayerCore. In an exclusive interview, she explained her company&#8217;s operations and how it uses technology to boost the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":204154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3487],"tags":[14841,3244,21856,21604,3583],"class_list":["post-204210","post","type-post","status-publish","format-standard","has-post-thumbnail","category-event-coverage-en","tag-ai","tag-igaming-en","tag-monara-shainny-en","tag-playercore-en","tag-responsible-gaming"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exclusive: \u201cThe word of the moment is retention,\u201d says Monara Shainny, CEO of PlayerCore - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"In an interview, Monara Shainny explained PlayerCore&#039;s operations and how it uses technology to enhance 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