{"id":200875,"date":"2025-09-11T12:36:55","date_gmt":"2025-09-11T15:36:55","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2025\/09\/11\/sports-betting-leads-advertising-investment-on-sao-paulo-tv-in-august\/"},"modified":"2025-09-11T13:05:21","modified_gmt":"2025-09-11T16:05:21","slug":"sports-betting-leads-advertising-investment-on-sao-paulo-tv-in-august","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/nao-categorizado\/2025\/09\/11\/sports-betting-leads-advertising-investment-on-sao-paulo-tv-in-august\/","title":{"rendered":"Sports betting leads advertising investment on S\u00e3o Paulo TV in August"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tunad releases its August 2025 results for broadcast and pay <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Televis%C3%A3o\">TV<\/a> advertising in S\u00e3o Paulo. The main highlight is the growth in <strong><a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">sports betting<\/a><\/strong>, which led investment with <strong>R$91.8 million<\/strong>, surpassing sectors that previously held the top positions. <\/p>\n\n<p class=\"wp-block-paragraph\">The survey details the application of resources and the number of commercial insertions, highlighting the growing space of<a href=\"https:\/\/igamingbrazil.com\/en\/legislation-en\/2025\/09\/09\/spa-and-conar-join-forces-to-monitor-sportsbook-advertising\/\"> sportsbooks<\/a> in the media market.<\/p>\n\n<p class=\"wp-block-paragraph\">The report organizes data into three main sections:<strong> Media Investment<\/strong>, <strong>Commercial Insertions<\/strong>, and <strong>Main Highlights of the Month<\/strong>. The analysis includes both traditional ads and merchandising initiatives, always differentiating between investment amounts and display volume. <\/p>\n\n<h2 class=\"wp-block-heading\">Media and brand investment<\/h2>\n\n<p class=\"wp-block-paragraph\">In August, <strong>Globoplay <\/strong>maintained its lead, with R$58.7 million allocated to TV. Next came <strong>Mercado Livre<\/strong> (R$25.0 million), <strong>Claro <\/strong>(R$23.9 million),<strong> Havan<\/strong> (R$22.7 million) and <strong>Shopee<\/strong> (R$20.7 million). <\/p>\n\n<p class=\"wp-block-paragraph\">Compared to July, Globoplay remained in first place, but reduced its investments from the previous R$67.4 million. Mercado Livre also maintained its second place, while Havan and Shopee entered the top five, replacing Viva Sorte and BetMGM. <\/p>\n\n<h2 class=\"wp-block-heading\">Investment by category<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">Sports betting<\/a> <\/strong>led the way in August, with R$91.8 million invested. Following closely were <strong>Telecommunications Services <\/strong>(R$81.7 million), <strong>Streaming Services <\/strong>(R$78.7 million), <strong>Vehicles <\/strong>(R$58.1 million), and <strong>Capitalization <\/strong>(R$57.1 million). <\/p>\n\n<p class=\"wp-block-paragraph\">The previous month, <strong>Medicines<\/strong> held the lead, registering R$141.1 million, but dropped out of the ranking in August. <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"Sports Betting\">Sports betting<\/a>, absent in July, took the top spot with a wide margin. <\/p>\n\n<h2 class=\"wp-block-heading\">Commercial insertions<\/h2>\n\n<p class=\"wp-block-paragraph\">The highest number of views was recorded by <strong>Emma Colch\u00f5es<\/strong>, with 11,383 insertions. Next came <strong>Globoplay<\/strong> (6,609), <strong>Shopee <\/strong>(6,266), <strong>Claro<\/strong> (6,141) and <strong>Disney+<\/strong> (4,259). <\/p>\n\n<p class=\"wp-block-paragraph\">In July, Trivago held the lead with 14,528 placements, but the brand dropped out of the rankings. Emma, \u200b\u200bwhich had been in second place, took the lead. Globoplay also rose, moving from fifth to second place.  <\/p>\n\n<h2 class=\"wp-block-heading\">Insertions by category<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Streaming Services<\/strong> led the total number of views with 15,101 insertions. Next came <strong>Mattresses <\/strong>(12,325), <strong>Sports Betting<\/strong> (9,448), <strong>Telecommunications Services<\/strong> (9,243) and<strong> Telephone Operator<\/strong> (8,832). <\/p>\n\n<p class=\"wp-block-paragraph\">In July, <strong>Websites\/Apps <\/strong>held the lead, with 17,801 entries, but they don&#8217;t appear in the August rankings. Streaming, which already had a significant share, now occupies the top spot. <\/p>\n\n<h3 class=\"wp-block-heading\">Main highlights of August<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Globoplay remains the largest investor, although with a reduction in contributions.<\/li>\n\n\n\n<li><strong>Sports betting has taken the lead <\/strong>among investment categories.<\/li>\n\n\n\n<li>Emma Colch\u00f5es surpassed Trivago and reached first place in insertions.<\/li>\n\n\n\n<li>Featured categories in July, such as Medicines and Websites\/Apps, dropped out of the Top 5.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Methodology<\/h3>\n\n<p class=\"wp-block-paragraph\">The analysis considered all advertising insertions shown on free-to-air and subscription TV channels in S\u00e3o Paulo and investment estimates based on the average values \u200b\u200bcharged for the programs in which the brands advertised.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tunad releases its August 2025 results for broadcast and pay TV advertising in S\u00e3o Paulo. The main highlight is the growth in sports betting, which led investment with R$91.8 million, [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":200822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[18094,13090,3080,3114],"class_list":["post-200875","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nao-categorizado","tag-bets-en","tag-betting-advertising","tag-betting-houses","tag-sports-betting-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sports betting leads advertising investment on S\u00e3o Paulo TV in August - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Sports betting led investment on S\u00e3o Paulo TV in August, surpassing other categories and expanding brand presence.\" \/>\n<meta name=\"robots\" content=\"index, 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