{"id":197752,"date":"2025-08-15T08:57:26","date_gmt":"2025-08-15T11:57:26","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2025\/08\/15\/kyc-in-igaming-in-practice-5-points-to-increase-onboarding-approval-and-reduce-cac\/"},"modified":"2025-08-15T10:13:09","modified_gmt":"2025-08-15T13:13:09","slug":"kyc-in-igaming-in-practice-5-points-to-increase-onboarding-approval-and-reduce-cac","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/nao-categorizado\/2025\/08\/15\/kyc-in-igaming-in-practice-5-points-to-increase-onboarding-approval-and-reduce-cac\/","title":{"rendered":"KYC in iGaming, in practice: 5 points to increase onboarding approval and reduce CAC"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the betting market, it is no longer enough to simply invest in media or aggressive acquisition campaigns. <strong>The user experience from the first contact with the platform has become a real competitive differentiator.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">In this context, identity verification, <strong>KYC (Know Your Customer)<\/strong>, has become one of the most critical points of onboarding: it<strong> directly impacts conversion rates, customer acquisition cost (CAC), and even retention<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Below are<strong> 5 practices adopted by leading operators to improve KYC performance<\/strong>, complying with the requirements of the <strong>LGPD (General Data Protection Law)<\/strong> and <strong>anti-money laundering regulations (PLD\/COAF)<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>1. Data reuse to speed up the process<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Imagine the following situation: you invest in <strong>media<\/strong>, attract <strong>qualified traffic<\/strong>, and when the bettor reaches the <a href=\"https:\/\/blog.legitimuz.com\/kyc-em-apostas-online-o-que-a-legislacao-exige-e-o-mercado-ainda-ignora\">KYC<\/a> stage, they need to submit documents for verification more than once. <\/p>\n\n<p class=\"wp-block-paragraph\">Although this process is<strong> necessary<\/strong>, it can be <strong>more agile and efficient<\/strong>, especially in markets with diverse technology and document formats, such as Brazil.<\/p>\n\n<h3 class=\"wp-block-heading\">How does it work in practice?<\/h3>\n\n<p class=\"wp-block-paragraph\">Platforms connected to the same verification <a href=\"https:\/\/blog.legitimuz.com\/o-segredo-do-kyc-da-legitimuz-que-transforma-a-experiencia-do-apostador\"><strong>provider use data in cryptographic hash format<\/strong><\/a>, with the user&#8217;s consent, in accordance with the<a href=\"https:\/\/www.planalto.gov.br\/ccivil_03\/_ato2015-2018\/2018\/lei\/l13709.htm\"> LGPD (Art. 7, I)<\/a>, or based on legitimate interest (item IX), respecting the data subject&#8217;s rights. Data use occurs <strong>within the same provider&#8217;s environment<\/strong>, without the original document circulating among different operators. <\/p>\n\n<p class=\"wp-block-paragraph\">This model allows for faster onboarding while maintaining the controls required for PLD\/COAF.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. Dynamic risk-based validation<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Not all users require the same level of verification. Therefore, <a href=\"https:\/\/blog.legitimuz.com\/kyc-em-apostas-online-o-que-a-legislacao-exige-e-o-mercado-ainda-ignora\"><strong>adjusting the depth of KYC<\/strong><\/a> <strong>based on perceived risk <\/strong>improves the experience for <strong>low-risk users <\/strong>and allows you to <strong>focus resources on more sensitive profiles<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Some common practices in this approach include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Proof of life only when necessary<\/strong><\/li>\n\n\n\n<li><strong>Checking restrictive lists (watchlists)<\/strong><\/li>\n\n\n\n<li><strong>Additional documentary checks in cases of inconsistency<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">This model follows the <strong>best practices of the risk-based approach<\/strong>, as provided for in <a href=\"https:\/\/normativos.bcb.gov.br\/Lists\/Normativos\/Attachments\/50905\/Circ_3978_v3_P.pdf\"><strong>Circular No. 3,978\/2020 of the Central Bank<\/strong><\/a>, which deals with the <strong>prevention of money laundering and terrorist financing (PLD\/FT).<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>3. Using history and behavior to personalize KYC<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Those who have already been verified and have a good track record can be validated more quickly.<\/strong> Here, platforms that analyze previous data can <strong>adjust the process<\/strong>, avoiding repeating steps.<\/p>\n\n<p class=\"wp-block-paragraph\">From this, it is possible to count on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Predictive analytics<\/strong>: quickly identify reliable profiles<\/li>\n\n\n\n<li><strong>Process customization<\/strong>: adjusts steps based on previous patterns<\/li>\n\n\n\n<li><strong>Error reduction<\/strong>: fewer rejections for technical reasons (such as dark photos or digital documents)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>4. Speed without sacrificing safety<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Combining<\/strong> <a href=\"https:\/\/blog.legitimuz.com\/porque-o-apostador-de-sao-paulo-e-diferente-do-de-salvador-e-isso-impacta-diretamente-o-seu-kyc\"><strong>historical data and bettor profiles<\/strong><\/a> reduces verification time, all <strong>without compromising security<\/strong>. This combination makes the process more fluid and contributes to increased approval and conversion rates.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The result?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Less abandonment on the journey<\/li>\n\n\n\n<li>Improved perception of platform reliability<\/li>\n\n\n\n<li><strong>Lower CAC, with better use of media budget<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>5. Direct impact on the operation&#8217;s finances<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s look at an illustrative practical example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Daily scan volume: <\/strong>5,000<\/li>\n\n\n\n<li><strong>Media spend\/day<\/strong>: R$50,000 (average CPA of R$10)<\/li>\n\n\n\n<li><strong>Current KYC approval rate:<\/strong> 60%<\/li>\n\n\n\n<li><strong>Approved\/day: <\/strong>3,000 \u2192 Real CAC: R$ 16.67<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">By adopting practices such as data reuse, predictive analytics, and risk validation, the approval rate can reach <strong>85%:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Approved\/day<\/strong>: 4,250<\/li>\n\n\n\n<li><strong>Reduced CAC:<\/strong> R$ 11.76 \u2192<strong> 29% savings<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Considering a <strong>15% FTD (first-time deposit) conversion rate <\/strong>and an <strong>average ticket of R$80<\/strong>, this represents:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>R$15,000 in additional deposits\/day<\/strong><\/li>\n\n\n\n<li><strong>R$ 450 thousand\/month<\/strong><\/li>\n\n\n\n<li><strong>Up to R$5.4 million\/year<\/strong>, <strong>without increasing investment in media<\/strong><\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">In addition to savings from CAC, other financial impacts include:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher Return on Investment (ROI):<\/strong> With more KYC-approved registrations and a reduced CPA, the platform&#8217;s ROI increases.<\/li>\n\n\n\n<li><strong>Reduced customer support<\/strong>: Reducing errors and rejections in the verification process reduces the number of <strong>support tickets<\/strong>, saving time and additional resources.<\/li>\n\n\n\n<li><strong>Increased retention and LTV<\/strong>: A smoother and more efficient checkout improves the user experience, resulting in <strong>lower<\/strong> <strong><em>churn <\/em><\/strong>and <em>higher customer<\/em><strong><em> lifetime value (LTV)<\/em><\/strong>, generating more revenue in the long run.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In short, <strong>smart verification transforms KYC from a regulatory obligation into a growth tool. By applying these concepts<\/strong>, you can achieve much more than just <strong>compliance <\/strong>and <strong>security <\/strong>in the verification process, but also a more fluid and efficient experience for the bettor, positively impacting your business&#8217;s <strong>profitability<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Want to apply this approach in your context?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Submit your current policies or explain how you structure your verification flow. A specialized team can provide a <strong>customized checklist <\/strong>and recommend adjustments aligned with the risk-based approach. <a href=\"https:\/\/legitimuz.com\/pt-BR\">Talk to an expert!<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the betting market, it is no longer enough to simply invest in media or aggressive acquisition campaigns. The user experience from the first contact with the platform has become [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":197730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3244,21421,14583],"class_list":["post-197752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nao-categorizado","tag-igaming-en","tag-kyc-in-igaming","tag-legitimuz-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KYC in iGaming, in practice: 5 points to increase onboarding approval and reduce CAC - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Smart verification transforms KYC from a regulatory obligation into a growth tool. 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