{"id":193890,"date":"2025-07-09T11:50:51","date_gmt":"2025-07-09T14:50:51","guid":{"rendered":"https:\/\/igamingbrazil.com\/nao-categorizado\/2025\/07\/09\/exclusive-pedro-lucas-talks-about-the-official-launch-of-apostar\/"},"modified":"2025-07-09T13:20:36","modified_gmt":"2025-07-09T16:20:36","slug":"exclusive-pedro-lucas-talks-about-the-official-launch-of-apostar","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/event-coverage-en\/2025\/07\/09\/exclusive-pedro-lucas-talks-about-the-official-launch-of-apostar\/","title":{"rendered":"Exclusive: Pedro Lucas talks about the official launch of Apostar"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"xqq1zx24NiA\"><iframe title=\"Exclusivo: Pedro Lucas fala sobre o lan\u00e7amento oficial da Apostar\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/xqq1zx24NiA?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">A new platform has just arrived in the Brazilian market. It&#8217;s called <strong>Apostar, whose CEO is Pedro Lucas<\/strong>, better known as<strong><a href=\"https:\/\/igamingbrazil.com\/en\/event-coverage-en\/2024\/12\/17\/exclusive-pedrao-bet-foresees-six-months-of-learning-at-the-start-of-the-regulated-market-in-brazil\/\"> Pedr\u00e3o Bet<\/a><\/strong>. The executive discussed the challenges of the launch and the next steps for consolidating the brand. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Launching a regulated company is something new for everyone in Brazil. It&#8217;s been really cool and challenging. At the same time, it&#8217;s great to see the regulated market working and to have a Brazilian betting market,&#8221; he said.<\/p>\n\n<p class=\"wp-block-paragraph\">According to Pedro Lucas, the Apostar website is doing well, focusing on attracting affiliates and numerous acquisition strategies.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;The idea, initially, is to expand the base, bring people in, and then invest in branding and brand image. This is the strategy we&#8217;ve outlined to pursue brand growth,&#8221; he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new platform has just arrived in the Brazilian market. It&#8217;s called Apostar, whose CEO is Pedro Lucas, better known as Pedr\u00e3o Bet. The executive discussed the challenges of the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":193855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3487],"tags":[6534,13276,13751,8580],"class_list":["post-193890","post","type-post","status-publish","format-standard","has-post-thumbnail","category-event-coverage-en","tag-bet-en","tag-igb-lve-en","tag-pedrao-bet-en","tag-pedro-lucas-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exclusive: Pedro Lucas talks about the official launch of Apostar - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"A new platform has just arrived in the Brazilian market. 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