{"id":185688,"date":"2025-04-30T13:10:30","date_gmt":"2025-04-30T16:10:30","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2025\/04\/30\/softswiss-and-rubens-barrichello-a-year-of-great-impact-for-the-brand-in-brazil\/"},"modified":"2025-04-30T13:50:20","modified_gmt":"2025-04-30T16:50:20","slug":"softswiss-and-rubens-barrichello-a-year-of-great-impact-for-the-brand-in-brazil","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2025\/04\/30\/softswiss-and-rubens-barrichello-a-year-of-great-impact-for-the-brand-in-brazil\/","title":{"rendered":"SOFTSWISS and Rubens Barrichello: a year of great impact for the brand in Brazil"},"content":{"rendered":"\n

In April 2024, SOFTSWISS<\/strong> and Rubens Barrichello<\/strong> began a collaboration rooted in shared values \u200b\u200bsuch as excellence, dedication, competitive spirit and a strong emphasis on family. Twelve months later, this alliance has produced significant achievements, reinforcing the brand\u2019s presence in Brazil<\/a> with authenticity and purpose.<\/p>\n\n\n\n

Over the past year, Barrichello has led initiatives that have authentically connected SOFTSWISS with the public. A standout event was the Family Track Day<\/a>, where Rubens, his family and brand partners shared emotional moments, encapsulating the essence of the partnership: excitement, closeness and legacy.<\/p>\n\n\n\n

Runens said<\/strong>, \u201cI am deeply grateful for the support and encouragement from my colleagues during this significant event! I am proud to be part of a company that values \u200b\u200band supports external initiatives like this celebration.\u201d<\/p>\n\n\n\n

\"\"
Credits: SOFTSWISS<\/figcaption><\/figure>\n\n\n\n

Solidarity actions in southern Brazil<\/h2>\n\n\n\n

The alliance has also shown solidarity in difficult times. After the devastating floods in southern Brazil, Rubens actively participated in the Help Brazil<\/a> campaign, organized by SOFTSWISS with the support of the global iGaming <\/a>community. The initiative managed to raise funds and provide logistical support to the affected communities.<\/p>\n\n\n\n

\u201cHaving launched many charitable initiatives with the Barrichello Family Institute, I am grateful that together with SOFTSWISS we also have the opportunity to help those who need our support right now,\u201d said the driver<\/strong>.<\/p>\n\n\n\n

Within SOFTSWISS, Rubens has contributed to shaping the company\u2019s culture and values. He opened the SOFTSWISS Excellence Talks series as its first guest, sharing insights into his career and the pursuit of daily excellence.<\/p>\n\n\n\n

\"\"
Credits: SOFTSWISS<\/figcaption><\/figure>\n\n\n\n

Family remains central to Barrichello\u2019s life and partnership. In 2024, his son Eduardo<\/a> began representing SOFTSWISS in the World Endurance Championship (WEC), symbolising shared values \u200b\u200bof legacy, growth and long-term vision.<\/p>\n\n\n\n

“Seeing my son representing SOFTSWISS in such an important competition as the WEC fills me with pride. It’s beautiful to see how this partnership also embraces the next generation,” Rubens shared emotionally<\/strong>.<\/p>\n\n\n\n

SOFTSWISS and Rubens Barrichello participate in BiS SiGMA Americas 2025<\/h2>\n\n\n\n

Year two got off to a strong start. At BiS SiGMA Americas 2025<\/strong> in S\u00e3o Paulo, Rubens delivered a keynote address titled \u201cSuccess is Who You Run With,\u201d offering insights on leadership, consistency, and alignment with shared values.<\/p>\n\n\n\n

\"\"
Opening of BiS SiGMA Americas 2025 – Photo: SOFTSWISS Disclosure<\/figcaption><\/figure>\n\n\n\n

“To be a winner, you have to be consistent. You have to work hard every day and be around people who believe in the same principles,” he conveyed to an audience of industry leaders and fans<\/strong>.<\/p>\n\n\n\n

From the beginning, Rubens was chosen not only for his fame, but for his alignment with the SOFTSWISS identity. His dedication, teamwork and family values \u200b\u200bresonate with a brand committed to cultural sensitivity and genuine engagement in Brazil.<\/p>\n\n\n\n

“I was so happy when I met the team at SOFTSWISS. They didn’t just invite me for PR – they genuinely wanted to hear my thoughts on what they were doing and if I had any advice to share.<\/p>\n\n\n\n

\u201cI could see their interest in my Formula 1 stories, and I wasn\u2019t expecting that. But after our meeting, they were so motivated \u2013 it was amazing to see. And I\u2019m grateful that I\u2019m now working with SOFTSWISS, learning about a different culture and the business itself,\u201d Rubens concluded<\/strong>.<\/p>\n\n\n\n

This partnership sets a benchmark in the iGaming<\/a> industry \u2013 authentic, values-driven and consistently excellent \u2013 \u200b\u200bas it accelerates into the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

In April 2024, SOFTSWISS and Rubens Barrichello began a collaboration rooted in shared values \u200b\u200bsuch as excellence, dedication, competitive spirit and a strong emphasis on family. 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