{"id":181342,"date":"2025-03-31T09:42:39","date_gmt":"2025-03-31T12:42:39","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2025\/03\/31\/mirassol-debuts-in-series-a-with-financial-support-from-7k\/"},"modified":"2025-03-31T09:46:07","modified_gmt":"2025-03-31T12:46:07","slug":"mirassol-debuts-in-series-a-with-financial-support-from-7k","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/bet7k-en\/2025\/03\/31\/mirassol-debuts-in-series-a-with-financial-support-from-7k\/","title":{"rendered":"Mirassol debuts in Series A with financial support from 7k"},"content":{"rendered":"\n

Mirassol<\/strong> made its debut in the Brazilian Championship<\/strong> Series A last Saturday (29), facing Cruzeiro<\/strong> in Belo Horizonte. Sponsored by 7k since December 2022<\/strong>, the club gained access after finishing as runner-up in Series B<\/strong> in 2024.<\/p>\n\n\n\n

The team has been standing out on the national scene and, in this year’s Paulist\u00e3o<\/a>, advanced to the quarterfinals, but was eliminated by Corinthians<\/strong>.<\/p>\n\n\n\n

Restructuring and investments<\/h2>\n\n\n\n

The team’s success is directly related to the restructuring of its management. In 2018, the club opened a training center with an investment of R$15 million<\/strong>. The structure has four fields, quality accommodation and modern equipment.<\/p>\n\n\n\n

One of the highlights was the acquisition of a flotation chamber, making Mirassol the second club in Latin America<\/strong> to have the equipment, after Flamengo<\/a><\/strong>.<\/p>\n\n\n\n

The sale of striker Luiz Ara\u00fajo<\/strong> in 2018 was decisive for the project. With 30% of the economic rights<\/strong>, Mirassol pocketed almost R$8 million<\/strong> in the transfer to Lille, in France. The CT was inspired by the Palmeiras Football Academy<\/strong>, considered one of the most modern in the world.<\/p>\n\n\n\n

For its debut in S\u00e9rie A, the club announced investments of R$8 million in the Jos\u00e9 Maria de Campos Maia stadium. The renovations included replacing the fence with glass protection, improving lighting, bathrooms and installing facial recognition technology.<\/p>\n\n\n\n

Partnership between 7k and Mirassol<\/h2>\n\n\n\n

7k<\/strong>, the club’s sponsor since December 2022<\/strong>, saw Mirassol as an institution aligned with its values.<\/p>\n\n\n\n

\"\"
Photo: JP Pinheiro\/Mirassol Agency<\/figcaption><\/figure>\n\n\n\n

Jos\u00e9 Victor Valadares, executive director of new business at Ana Gaming<\/a>, says<\/strong>: “Our partnership with Mirassol began more than two years ago, and the club’s rise on the national scene, reaching the elite for the first time in its history, proves our strategic market vision, believing in institutions with serious and transparent strategies, which meet 7k’s values.<\/p>\n\n\n\n

We are always willing to collaborate in some way with resources that help clubs boost their performance, on and off the pitch, and reach new audiences and contact networks, especially in the interior of S\u00e3o Paulo, which has an impressive strength in business.”<\/p>\n\n\n\n

7k promotions and activations in the access campaign<\/h2>\n\n\n\n

During the 2024 season, 7k promoted exclusive activations<\/strong> in the decisive game against Chapecoense<\/strong>, which guaranteed access.<\/p>\n\n\n\n

Therefore, the company carried out actions such as distributing gifts, personalized caps, throwing official balls to the fans and a penalty shootout during half-time, authorized by the CBF. Finally, a fan won R$7,000 in bonuses on the 7k platform<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Jos\u00e9 Victor Valadares adds<\/strong>: “During Mirassol’s promotion to S\u00e9rie A last year, we promoted some fan engagement actions.<\/p>\n\n\n\n

For 2025, we intend to expand these activations, as we are talking about one of the main competitions in the world, and the visibility and exposure for the club and the brands are always very positive.”<\/p>\n\n\n\n

In short, Mirassol’s debut in S\u00e9rie A marks a new chapter in the club’s history, which seeks to consolidate itself as a force in national football.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mirassol made its debut in the Brazilian Championship Series A last Saturday (29), facing Cruzeiro in Belo Horizonte. Sponsored by 7k since December 2022, the club gained access after finishing […]<\/p>\n","protected":false},"author":27,"featured_media":181329,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14866],"tags":[20002,16820,11251],"class_list":["post-181342","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bet7k-en","tag-7k-en","tag-brasileirao-serie-a-en","tag-mirassol-en"],"yoast_head":"\nMirassol debuts in Series A with financial support from 7k - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Mirassol debuts in Serie A with the support of 7k after promotion in 2024 and general restructuring in the club's management. 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