{"id":178324,"date":"2025-02-28T14:11:26","date_gmt":"2025-02-28T17:11:26","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2025\/02\/28\/bets-in-sports-advertising-do-not-bother-brazilians\/"},"modified":"2025-02-28T14:14:44","modified_gmt":"2025-02-28T17:14:44","slug":"bets-in-sports-advertising-do-not-bother-brazilians","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/bookmakers\/2025\/02\/28\/bets-in-sports-advertising-do-not-bother-brazilians\/","title":{"rendered":"Bets in sports advertising do not bother Brazilians"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The way in which Brazilians evaluate the presence of bets in advertising was the subject of a study, carried out by the <strong>Virta agency<\/strong>, together with the <strong>QualiBest Institute<\/strong>. The survey interviewed 824 people from all 26 Brazilian states, in addition to the Federal District.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers presented a scenario that denotes a harmonious presence between Brazilians and<a href=\"https:\/\/igamingbrazil.com\/en\/bookmakers\/2025\/02\/10\/brasileirao-2025-only-two-teams-are-not-sponsored-by-bookmakers\/\"> <strong>bookmakers<\/strong><\/a>. Among those interviewed, 40% consider Bets&#8217; advertisements at sporting events to be positive, favorable and necessary.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, they <strong>look favorably on bookmakers&#8217; sponsorship of football teams<\/strong>. In fact, 30% do not believe that these companies can have a negative impact on sport. However, 20% only understand that they are very harmful to the sport.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bets: Social networks play an important role<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The study pointed to social networks as the main means of information for at least 55% of respondents. The research took into account the platforms: Instagram, YouTube, Facebook and TikTok. Other sources cited were friends and acquaintances (35%), internet advertising (31%) and radio and TV (24%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the results, 58% of those interviewed see the clarity of communication made by Bets as the most important point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apostadores t\u00eam suas bets favoritas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Among the information collected, one of the most revealing concerns the preferred platforms:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1 &#8211; <a href=\"https:\/\/igamingbrazil.com\/en\/bookmakers\/2025\/02\/10\/betano-renews-sponsorship-with-driver-felipe-massa\/\">Betano <\/a>(40%), which is a sponsor of the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Campeonato_Brasileiro_S%C3%A9rie_A\">Brazilian Championship<\/a> and Copa do Brasil,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2 &#8211; <a href=\"https:\/\/igamingbrazil.com\/en\/bet365-en\/2025\/01\/27\/owners-of-betfred-and-bet365-are-the-biggest-taxpayers-in-the-uk\/\">Bet365 <\/a>(33%), considered one of the first bookmakers in Brazil,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3 \u2013 <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/2023\/11\/10\/sponsored-by-esporte-da-sorte-stu-recife-brings-together-prominent-names-in-national-skateboarding\/\">Esporte da Sorte<\/a> (21%), master sponsor of<a href=\"https:\/\/www.corinthians.com.br\/\"> Corinthians<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the main reasons why respondents choose brands are speed in payments and withdrawals (38%), security and privacy of user data, in addition to regulated operations in Brazil (31%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, another important piece of information indicated the reasons why Brazilians bet. The reason for financial gain was the most cited, with 72% of mentions. This data is one that most worried some of the companies that developed the study.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, in November last year, the<strong> Brazilian Institute of Responsible Gaming (IBJR)<\/strong>, which brings together several companies operating in the segment, presented a <strong>campaign that aimed to highlight the main rules of regulation in the sector<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The way in which Brazilians evaluate the presence of bets in advertising was the subject of a study, carried out by the Virta agency, together with the QualiBest Institute. The [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":178320,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14873],"tags":[18094,3080,3060,3114],"class_list":["post-178324","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bookmakers","tag-bets-en","tag-betting-houses","tag-online-bets","tag-sports-betting-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bets in sports advertising do not bother Brazilians - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"A study found that 40% of participants said they were in favor of Bets in sporting events. 824 people from all over Brazil were interviewed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/bookmakers\/2025\/02\/28\/bets-in-sports-advertising-do-not-bother-brazilians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bets in sports advertising do not bother Brazilians - 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