{"id":176828,"date":"2025-02-18T13:00:41","date_gmt":"2025-02-18T16:00:41","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2025\/02\/18\/sis-signs-deal-with-betfred-to-enhance-uk-racing-coverage\/"},"modified":"2025-02-18T13:02:36","modified_gmt":"2025-02-18T16:02:36","slug":"sis-signs-deal-with-betfred-to-enhance-uk-racing-coverage","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/horse-racing\/2025\/02\/18\/sis-signs-deal-with-betfred-to-enhance-uk-racing-coverage\/","title":{"rendered":"SIS signs deal with Betfred to enhance UK racing coverage"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Sports Information Services (SIS)<\/strong>, a leading multi-content provider of live betting services, has signed a new long-term agreement with <strong>Betfred<\/strong> to broadcast its in-house TV channel from <strong>Media City UK, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Salford\">Salford<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal means<a href=\"https:\/\/igamingbrazil.com\/en\/bet365-en\/2025\/01\/27\/owners-of-betfred-and-bet365-are-the-biggest-taxpayers-in-the-uk\/\"> Betfred<\/a>&#8216;s production facility will undergo a major upgrade and all coverage will now be in HD. Therefore, the new agreement will result in more broadcast flexibility for Betfred and SIS will also provide a podcast studio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betfred now has seamless access to SIS&#8217; extensive racing portfolio, with over 35,000 horse races from over 170 locations around the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the company&#8217;s customers will continue to enjoy the UK and Ireland&#8217;s premier greyhound racing, spanning over 24,000 events annually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mark Pearson, Head of Corporate Affairs and Communications at Betfred<\/strong>, said: \u201cWe value our long-term partnership with SIS and this new agreement will continue to help bring our brand to life and communicate our unique offerings to our customers.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur racing proposition will be even better as we become the first bookmaker on the High Street to broadcast in full HD,\u201d Pearson added.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paul Witten, EMEA Manager at SIS<\/strong>, said: \u201cWe are happy to enhance our long-standing partnership with Betfred. This agreement ensures that Betfred\u2019s retail customers in the UK will experience engaging, high-quality content in high definition from around the world.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About SIS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS (<strong>Sports Information Services<\/strong>) has been at the forefront of live imaging and data delivery for the global betting industry for over 35 years. Thus, the company has a rich heritage in creating and distributing betting events for horse and greyhound racing, as well as<a href=\"https:\/\/igamingbrazil.com\/en\/esports-en\/\"> eSports<\/a> and live number draws.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this way, SIS is the leading provider of high-quality 24\/7 live betting content and services, offering a range of 24-hour services to more than 400 retail and online customers in more than 50 countries, 365 days a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to racing, SIS delivers over 200,000 <a href=\"https:\/\/igamingbrazil.com\/en\/esports-en\/\">eSports <\/a>events 24 hours a day through its market-leading competitive gaming product, with eSoccer and eBasketball content underpinned by the highest integrity (ESIC Gold standards) and provides over 330,000 live number draws annually.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports Information Services (SIS), a leading multi-content provider of live betting services, has signed a new long-term agreement with Betfred to broadcast its in-house TV channel from Media City UK, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":176819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3194],"tags":[20079,3196,3326],"class_list":["post-176828","post","type-post","status-publish","format-standard","has-post-thumbnail","category-horse-racing","tag-betred-en","tag-horse-racing","tag-sis-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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