{"id":152564,"date":"2024-06-14T09:18:45","date_gmt":"2024-06-14T12:18:45","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2024\/06\/14\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\/"},"modified":"2024-06-14T09:26:03","modified_gmt":"2024-06-14T12:26:03","slug":"how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/affiliates-en-2\/2024\/06\/14\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\/","title":{"rendered":"How to optimize your budget in iGaming campaigns with Adsterra&#8217;s Smart CPM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/adsterra.com\/?utm_source=igamingbrazil&amp;utm_medium=pr&amp;utm_campaign=br_smartcpm_upd\">Adsterra<\/a><\/strong>, a global ad network, has launched its innovative pricing model, Smart CPM, revolutionizing traffic acquisition for advertisers, traffic managers and affiliates in the <a href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/03\/11\/what-is-igaming\/\">iGaming<\/a> sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This second-price auction system optimizes spending and increases return on investment (ROI) by allowing users to compete for the best advertising space without paying excessive prices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How does Smart CPM work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the Smart CPM model, the advertiser with the highest bid wins the auction, but pays only a little more than the second highest bid, saving considerably compared to the first price auction. This ensures that advertisers get high-quality traffic at a lower cost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-1024x478.jpg\" alt=\"\" class=\"wp-image-152551\" srcset=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-1024x478.jpg 1024w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-300x140.jpg 300w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-768x358.jpg 768w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-696x325.jpg 696w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-1068x498.jpg 1068w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1-900x420.jpg 900w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Smart CPM Adsterra: Advantages<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spend Optimization<\/strong>: With the second price auction, you get the same volume of traffic while spending less, expanding the reach of your campaign.<\/li>\n\n\n\n<li><strong>Intelligent Automation<\/strong>: Algorithms adjust bids automatically, saving time and effort.<\/li>\n\n\n\n<li><strong>Financial Security<\/strong>: Ideal for limited budgets, guaranteeing printing without excessive costs.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Practical example of Adsterra&#8217;s Smart CPM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine your bid is $2, with other advertisers offering $0.8 and $1. Smart CPM adjusts your payout to $1.05, just 5 cents above the second highest bid. This means you pay less and still get the same volume of traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ideal Scenarios for Using Adsterra Smart CPM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion Cost Optimization<\/strong>: Reduce conversion costs by only paying what you need to win auctions.<\/li>\n\n\n\n<li><strong>Increase Traffic in Low-Competition GEOs<\/strong>: Capture large volumes of traffic in regions with lower competition.<\/li>\n\n\n\n<li><strong>Dominance in Competitive Environments<\/strong>: In highly competitive markets, Smart CPM guarantees high-quality traffic by paying only the necessary amount.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to activate Smart CPM in your Adsterra campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Log in to your Adsterra advertiser account &#8211; if you don&#8217;t have one yet, <strong><a href=\"https:\/\/adsterra.com\/advertisers\/?utm_source=igamingbrazil&amp;utm_medium=pr&amp;utm_campaign=br_smartcpm_upd\">click here<\/a><\/strong> &#8211; go to &#8220;Campaigns&#8221;, select &#8220;Create&#8221; and choose &#8220;CPM&#8221;. Activate &#8220;Smart CPM&#8221; so that the algorithm adjusts bids automatically. Set your bid limit and let Smart CPM work for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"478\" src=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-1024x478.jpg\" alt=\"\" class=\"wp-image-152553\" srcset=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-1024x478.jpg 1024w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-300x140.jpg 300w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-768x358.jpg 768w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-696x325.jpg 696w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-1068x498.jpg 1068w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2-900x420.jpg 900w, https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Get the best of Smart CPM right now<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the month of June 2024, you receive 15% Cashback on your campaigns using Adsterra&#8217;s Smart CPM. If you don&#8217;t already have an Adsterra account, take advantage of this extra advantage. <strong><a href=\"https:\/\/adsterra.com\/blog\/br\/promocao-smart-cpm-obtenha-ate-1000-em-cashback\/?utm_source=igamingbrazil&amp;utm_medium=pr&amp;utm_campaign=br_smartcpmpromo&amp;utm_content=br_smartcpm_upd\">Find out more here<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adsterra&#8217;s Smart CPM is a powerful tool for advertisers who want to optimize their spend and maximize ROI. Save time, control your budgets and ensure the best traffic for your ad campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more information and to start using Smart CPM, visit the Adsterra website and be part of this revolution in acquiring online traffic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Adsterra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Adsterra<\/strong> is an advanced global ad network, distinguished by its unique partner care approach, connecting brands and marketers since 2013. The platform offers robust advertising and monetization solutions, benefiting both advertisers and publishers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adsterra Benefits for Advertisers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced Targeting<\/strong>: With over 20 targeting settings, advertisers can target the most appropriate audiences, ensuring high-performance campaigns.<\/li>\n\n\n\n<li><strong>Diversity of Pricing Models<\/strong>: CPM, CPC and CPA options, allowing flexibility according to the campaign objectives.<\/li>\n\n\n\n<li><strong>Automation Tools<\/strong>: Traffic Estimator, Smart CPM and CPA Goal to optimize bidding strategies and maximize conversions.<\/li>\n\n\n\n<li><strong>Security and Quality<\/strong>: A three-level security system prevents fraud and guarantees high-quality traffic.<\/li>\n\n\n\n<li><strong>Proprietary Ad Formats<\/strong>: Social Bar Ads and other innovative formats that resonate with digital audiences.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/adsterra.com\/advertisers\/?utm_source=igamingbrazil&amp;utm_medium=pr&amp;utm_campaign=br_smartcpm_upd\">Click here and create your Advertiser account on Adsterra<\/a>.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Adsterra Benefits for Publishers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Efficient Monetization<\/strong>: Solutions to monetize websites, blogs and social media traffic, without the need to own a website.<\/li>\n\n\n\n<li><strong>Competitive CPM Rates<\/strong>: One of the highest paying networks, guaranteeing fair and profitable returns for any type of traffic.<\/li>\n\n\n\n<li><strong>Advanced Technology<\/strong>: AI algorithms fine-tuned to send you the most relevant CPM rates and tailored ad feed.<\/li>\n\n\n\n<li><strong>Variety of Ad Formats<\/strong>: Including popunders, Social Bar, In-Page Push and interstitials, all optimized to maximize visual impact and click-through rate (CTR).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/adsterra.com\/publishers\/?utm_source=igamingbrazil&amp;utm_medium=pr&amp;utm_campaign=br_smartcpm_upd\">Click here to sign up as a Publisher at Adsterra<\/a>.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay up to date with news and promotions by following Adsterra on <strong><a href=\"https:\/\/www.instagram.com\/adsterra_br\/\">Instagram<\/a><\/strong> and through the <strong><a href=\"https:\/\/www.whatsapp.com\/channel\/0029VaNumozHrDZaHon2Xb16\">Official Channel on WhatsApp<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adsterra, a global ad network, has launched its innovative pricing model, Smart CPM, revolutionizing traffic acquisition for advertisers, traffic managers and affiliates in the iGaming sector. This second-price auction system [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":152556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2666],"tags":[17865,14511,8682,15952],"class_list":["post-152564","post","type-post","status-publish","format-standard","has-post-thumbnail","category-affiliates-en-2","tag-advertisers","tag-adverts","tag-marketing-en","tag-paid-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to optimize your budget in iGaming campaigns with Adsterra&#039;s Smart CPM - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"Transform your iGaming with Adsterra&#039;s Smart CPM. It has benefits for advertisers and publishers! Discover the secrets now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/affiliates-en-2\/2024\/06\/14\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to optimize your budget in iGaming campaigns with Adsterra&#039;s Smart CPM - iGaming Brazil\" \/>\n<meta property=\"og:description\" content=\"Transform your iGaming with Adsterra&#039;s Smart CPM. It has benefits for advertisers and publishers! Discover the secrets now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbrazil.com\/en\/affiliates-en-2\/2024\/06\/14\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Brazil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igamingbrazil\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T12:18:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T12:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/06\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paulo Cardoso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iGamingBrazil\" \/>\n<meta name=\"twitter:site\" content=\"@iGamingBrazil\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paulo Cardoso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/\"},\"author\":{\"name\":\"Paulo Cardoso\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#\\\/schema\\\/person\\\/2d4591e4581f3e037151ea48b95e8833\"},\"headline\":\"How to optimize your budget in iGaming campaigns with Adsterra&#8217;s Smart CPM\",\"datePublished\":\"2024-06-14T12:18:45+00:00\",\"dateModified\":\"2024-06-14T12:26:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/\"},\"wordCount\":648,\"publisher\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingbrazil.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra.jpg\",\"keywords\":[\"Advertisers\",\"Adverts\",\"Marketing\",\"Paid Traffic\"],\"articleSection\":[\"Affiliates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/\",\"url\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/\",\"name\":\"How to optimize your budget in iGaming campaigns with Adsterra's Smart CPM - iGaming Brazil\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/affiliates-en-2\\\/2024\\\/06\\\/14\\\/how-to-optimize-your-budget-in-igaming-campaigns-with-adsterras-smart-cpm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingbrazil.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Como-Otimizar-o-Seu-Orcamento-em-Campanhas-iGaming-com-o-Smart-CPM-da-Adsterra.jpg\",\"datePublished\":\"2024-06-14T12:18:45+00:00\",\"dateModified\":\"2024-06-14T12:26:03+00:00\",\"description\":\"Transform your iGaming with Adsterra's Smart CPM. 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