{"id":151086,"date":"2024-05-29T10:18:34","date_gmt":"2024-05-29T13:18:34","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2024\/05\/29\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\/"},"modified":"2024-05-29T10:26:06","modified_gmt":"2024-05-29T13:26:06","slug":"betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/05\/29\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\/","title":{"rendered":"BetConstruct and Fast Track partner to deliver innovative CRM integration"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BetConstruct<\/strong> and<strong> Fast Track<\/strong>, both leaders in their respective categories, announce a partnership in which they will integrate their innovative <a href=\"https:\/\/en.wikipedia.org\/wiki\/Technology\">technologies<\/a>. Thus, allowing <strong>BetConstruct<\/strong> operators to now use<strong> Fast Track<\/strong> solutions with ease.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BetConstruct<\/strong> is known worldwide for its cutting-edge gaming and<a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\"> sports betting<\/a> solutions. While Fast Track, through its innovative CRM technology developed specifically for the <a href=\"https:\/\/igamingbrazil.com\/online\/2024\/03\/11\/o-que-e-igaming\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"igaming\">iGaming<\/a> industry, is entering into a historic alliance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It combines BetConstruct&#8217;s comprehensive solutions with Fast Track&#8217;s expertise in large-scale player engagement using AI technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is the first time in history that BetConstruct has opened its doors to integrate a third-party CRM solution, a clear sign of the growing confidence in the <a href=\"https:\/\/igamingbrazil.com\/online\/2024\/03\/11\/o-que-e-igaming\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"igaming\">iGaming<\/a> space in Fast Track&#8217;s transformative approach to CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BetConstruct&#8217;s wide range of offerings, from online <a href=\"https:\/\/igamingbrazil.com\/en\/sports-betting-en\/\">sports betting <\/a>to immersive <a href=\"https:\/\/igamingbrazil.com\/en\/casino-en\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"casino\">casino<\/a> games and crypto solutions, will now be enhanced by Fast Track&#8217;s AI-powered CRM platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fast Track<\/strong> currently stands out in the market for its real-time data and automation capabilities, facilitating 1:1 experiences for gamers at scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because its flagship product, <strong>Fast Track CRM<\/strong>, seamlessly integrates with gaming platforms, distribution channels and bonus engines using real-time data to enable targeted campaigns and dynamic, personalized player journeys.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fast Track integration with the BetConstruct platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the integration of Fast Track into the BetConstruct platform, operators can now enjoy a<strong> plug-and-play integration process<\/strong>, gaining access to real-time information and gaining the ability to make data-driven decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the heart of this is the <strong>Singularity Model<\/strong>, an advanced AI-driven model designed to increase player experience, retention and loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By continuously analyzing player behavior in real time, the Singularity Model delivers personalized content at the right time and through the appropriate communication channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, it dynamically adapts to players&#8217; individual preferences and patterns, ensuring that each interaction is personalized and delivers unprecedented levels of engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partnership potential<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BetConstruct CPO Gegham Yegoryan<\/strong> said: &#8220;We are excited to partner with Fast Track, a company that reflects our style of innovation and excellence.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;So this partnership is more than a collaboration; it is a fusion of forces, bringing together BetConstruct&#8217;s comprehensive gaming and betting solutions with Fast Track&#8217;s unmatched expertise in player engagement and retention,&#8221; added Yegoryan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Simon Lidz\u00e9n, CEO and co-founder of Fast Track<\/strong>, added: \u201cJoining forces with BetConstruct represents a significant leap forward in our mission to digitize the iGaming industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together, we are ready to deliver a gaming experience that is not just enjoyable, but deeply engaging, personalized and, above all, player-centric.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About BetConstruct<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BetConstruct<\/strong> is a global leader in the online gaming industry, offering betting and gaming solutions across online and retail channels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a commitment to innovation and quality, the company provides operators with the tools they need to succeed in a competitive market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Fast Track:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fast Track is a disruptive technology company, recognized as a CRM leader in the iGaming industry. The company offers a new way of working, allowing teams to focus on innovation and growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thus, Fast Track works with hundreds of companies around the world, with offices in Malta, Sweden, Spain and the United States.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BetConstruct and Fast Track, both leaders in their respective categories, announce a partnership in which they will integrate their innovative technologies. Thus, allowing BetConstruct operators to now use Fast Track [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":151062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3046],"tags":[3202,17315,17189,3244],"class_list":["post-151086","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-en","tag-betconstruct-en","tag-crm-en","tag-fast-track-en","tag-igaming-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BetConstruct and Fast Track partner to deliver innovative CRM integration - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"BetConstruct and Fast Track partner to integrate innovative CRM solutions, improving player experience and retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/05\/29\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BetConstruct and Fast Track partner to deliver innovative CRM integration - iGaming Brazil\" \/>\n<meta property=\"og:description\" content=\"BetConstruct and Fast Track partner to integrate innovative CRM solutions, improving player experience and retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/05\/29\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Brazil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/igamingbrazil\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-29T13:18:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T13:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbrazil.com\/wp-content\/uploads\/2024\/05\/BetConstruct-e-Fast-Track-fecham-parceria-para-entregar-integracao-inovadora-de-CRM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luiz Vinicius\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iGamingBrazil\" \/>\n<meta name=\"twitter:site\" content=\"@iGamingBrazil\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luiz Vinicius\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2024\\\/05\\\/29\\\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2024\\\/05\\\/29\\\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\\\/\"},\"author\":{\"name\":\"Luiz Vinicius\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#\\\/schema\\\/person\\\/aa54933ddeda55991bc7ce2f39e7ab37\"},\"headline\":\"BetConstruct and Fast Track partner to deliver innovative CRM integration\",\"datePublished\":\"2024-05-29T13:18:34+00:00\",\"dateModified\":\"2024-05-29T13:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2024\\\/05\\\/29\\\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\\\/\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2024\\\/05\\\/29\\\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingbrazil.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/BetConstruct-e-Fast-Track-fecham-parceria-para-entregar-integracao-inovadora-de-CRM.jpg\",\"keywords\":[\"BetConstruct\",\"CRM\",\"Fast Track\",\"igaming\"],\"articleSection\":[\"Online\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2024\\\/05\\\/29\\\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\\\/\",\"url\":\"https:\\\/\\\/igamingbrazil.com\\\/en\\\/online-en\\\/2024\\\/05\\\/29\\\/betconstruct-and-fast-track-partner-to-deliver-innovative-crm-integration\\\/\",\"name\":\"BetConstruct and Fast Track partner to deliver innovative CRM integration - 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