{"id":144287,"date":"2024-03-21T14:38:36","date_gmt":"2024-03-21T17:38:36","guid":{"rendered":"https:\/\/igamingbrazil.com\/uncategorized\/2024\/03\/21\/softswiss-tips-on-how-to-maximize-customer-retention-via-email\/"},"modified":"2024-03-21T14:48:03","modified_gmt":"2024-03-21T17:48:03","slug":"softswiss-tips-on-how-to-maximize-customer-retention-via-email","status":"publish","type":"post","link":"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/03\/21\/softswiss-tips-on-how-to-maximize-customer-retention-via-email\/","title":{"rendered":"SOFTSWISS tips on how to maximize customer retention via email"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The<strong> Player Retention Team<\/strong>, part of <a href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/02\/05\/softswiss-casino-platform-with-ai-based-integration\/\"><strong>SOFTSWISS<\/strong> <\/a>Managed Services, focuses on increasing engagement through email marketing. In other words, boost the player&#8217;s lifespan within the game to increase profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The effectiveness of email marketing depends on key metrics such as: open rate, click rate, conversion rate and unsubscribe rate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, see below the <strong>strategies to optimize these metrics<\/strong> and improve the campaign\u2019s overall performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SOFTSWISS team invests in a good presentation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Content personalization and diversity<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simple tips that have a positive impact on first contacts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalization of emails, addressing recipients by their name<\/li>\n\n\n\n<li>Ask questions relevant to the website or product experience<\/li>\n\n\n\n<li>Offer attractive offers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These measures increase the sender&#8217;s credibility and also increase engagement in future campaigns. Behavioral and geographic segmentation is key to increasing open rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The average email open rate at <strong>SOFTSWISS<\/strong> is <strong>20 to 40%<\/strong>, depending on the topic and type of email. Across the entire market, a good open rate averages between 17 and 28%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, another crucial point is content diversity, especially in automated journeys and repetitive broadcasts. Therefore, attractive subject lines, for example, are the most important for starting communication with players.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, animated banners, catchy subject lines, and motivating preheaders fully engage readers with the email. The click-through rate on SOFTSWISS is around <strong>2.5%, higher than the industry average<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email presentation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The essential components of message appearance that positively affect distribution are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attractive design and layout<\/li>\n\n\n\n<li>Easy-to-use formatting, mobile-friendly<\/li>\n\n\n\n<li>Punctuation and grammar accuracy<\/li>\n\n\n\n<li>Relevant \u201cCall to Action\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sender reputation, clean player database, and accurately chosen relevant subject lines greatly affect email marketing efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considering the above aspects, SOFTSWISS experts maintain an average <strong>unsubscribe rate of about 0.1%, which is 2.5 times lower than the industry average<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campaign targeted at cell phones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mobile compatibility<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since about 85% of smartphone owners use their devices to access email, formatting for mobile devices is essential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Research indicates that if an email is not mobile-friendly, there is a 70% chance it will be deleted in just three seconds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, this can significantly reduce the chances of recipients opening future communications from the brand, which could lead to unsubscription from the distribution list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GDPR Compliance<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non-compliance with the General Data Protection Regulation results in charges, fines and damage to brand reputation. When it comes to online casinos, license regulations are in addition to basic regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, <strong>SOFTSWISS<\/strong> has an in-house GDPR team that helps your <strong>retention team<\/strong> to be proactive in terms of changes to rules and regulations, as well as providing audits for all customer communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Serge Barsukov, Player Retention Team Lead, summarizes<\/strong>: \u201cRelevant content and ethical, respectful communication, aligned with the fundamental principles of responsible gaming, are the foundation for effective player retention.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat is also important in this process is the use of additional channels, such as in-app notifications and gamification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, by adding gamification elements to basic communication it increases the engagement of new and existing players, seamlessly integrating informational content with game-like elements, facilitating understanding and retention&#8221;, he concluded.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Player Retention Team, part of SOFTSWISS Managed Services, focuses on increasing engagement through email marketing. In other words, boost the player&#8217;s lifespan within the game to increase profits. The [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":144247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3046],"tags":[16471,3244,16470,4694,3114],"class_list":["post-144287","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-en","tag-email-en","tag-igaming-en","tag-metrics","tag-softswiss-en","tag-sports-betting-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SOFTSWISS tips on how to maximize customer retention via email - iGaming Brazil<\/title>\n<meta name=\"description\" content=\"One of the leading iGaming operators in the world, SOFTSWISS, gives email marketing tips for player retention!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbrazil.com\/en\/online-en\/2024\/03\/21\/softswiss-tips-on-how-to-maximize-customer-retention-via-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOFTSWISS tips on how to maximize customer retention via email - 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